Freelancer profile translated to English.
Back to original languageAbout Gilles
I support innovative and committed companies in the region to design pragmatic and benevolent development strategies. My favorite topics:
- Define, prioritize, and activate the most relevant acquisition channels for the business sector.
- Implement a differentiating marketing strategy to develop brand awareness and visibility.
- Strengthen the positioning, messaging, and clarity of offerings.
References: Guide du Routard Vélo, HubWatt, Citiz, Beelse, Beerscuit, La Fabrique à Neurones, WebAnyOne, Utinam, Skinobs, French Tech In The Alps, Burgundy School Of Business, Scient, Ethera, Groupe Seb, KLEVR, Be my media, Obalys Consulting, Map In Action, KP Expertises, PMB Expertises, Tokay Ultimate, Vélo Tourisme Consulting, Cabinet Chloé Philippe.
- Acquisition levers used: Linkedin / Email sequences / Web scraping / Press / Partnerships / Trade show preparation / Physical event identification / Social Media / Content Marketing / Viral Marketing / Engineering as marketing / Store Ads / SEA / SEO.
- TOOLS
Canva • Typeform • Hotjar • Zapier • IFTTT / Webflow • Jimdo • Mailchimp • Agile CRM • Zoho CRM • Hubspot • G Suite • Trello • Notion • Miro • Buffer • Bitly • Funnelytics • Pipedrive • SEMRush • Buzzsumo • Adobe • Linkedin Sales Navigator • Phantombuster • Calendly • Airtable • Slack • Stripe • Shopify • Wix • Microsoft Office 365
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 15km), Chambéry (up to 30km), Grenoble (up to 30km), Genève (up to 30km), Annecy (up to 30km)
Experience
- la bobineIndependent Marketing ConsultantCONSULTING AND AUDITSSeptember 2017 - Today (8 years and 11 months)Chambéry, FranceI support innovative companies in designing lean and pragmatic development strategies by aligning their offerings, marketing, and business development.Clients: Beelse, Be My. Media, La Fabrique à Neurones, Beerscuit, WebAnyOne, Utinam, Skinobs, French Tech In The Alps, Burgundy School Of Business, Scient, Ethera, Groupe Seb, Citiz, KLEVR, Obalys Consulting, Map In Action, KCPP, Tokay Ultimate...
- be. my mediaMarketing Manager and PartnerEDUCATION AND E-LEARNINGSeptember 2021 - Today (4 years and 10 months)Chambéry, FranceI have the pleasure of participating in the great project of media and information education carried by be. my media. Faced with fake news, filter bubbles on social networks, and the overabundance of news, staying informed has never been so complex.I am involved in marketing strategy and operations for educational institutions and higher education establishments.
- beerscuitMarketing and Sales ManagerAGRICULTUREMay 2020 - Today (6 years and 3 months)Chambéry, FranceI also worked on the BEERSCUIT project (100% crunchy company) where we revalorize beer brewing residues to make them into aperitif biscuits. I am involved in the marketing and business aspects.Each year, over 700,000 tons of brewer's spent grain (beer brewing residue) are produced in France. Beerscuit gives a new life to these cereals to create healthy and crunchy aperitif biscuits.
Recommendations
FU
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Education
- Master's degree - Grande Ecole ProgramEM Strasbourg Business School, Strasbourg2018Field of study : Innovation and Entrepreneurship
- Business AdministrationRosemont College, Montreal2013
Certifications
- Advanced Consulting SkillsKLEVR2018
- Risks and Threats in International RelationsGrenoble Ecole de Management2016