Gilles Giudicelli

Led the documentation and training workstream for a large-scale enterprise Customer Experience platform deployment serving a global automotive manufacturer across 44 countries and 4 brands.

Design and deliver graduate-level courses in marketing science, data-driven marketing, artificial intelligence, and customer experience management for Master's students at Sorbonne, INSEEC, Sup de Pub, EFAP and others.

Courses are taught in both French and English, covering practical frameworks and real-world applications rather than purely theoretical content. Topics include data storytelling, AI tools for marketing, marketing mix modeling, Voice of Customer methodologies, and the strategic use of analytics in business decision-making.

Drawing on 20+ years of hands-on experience at companies such as Criteo and Google, I bridge the gap between academic concepts and professional practice — giving students the analytical mindset and concrete tools they need from day one in a data-driven role. Student satisfaction consistently rated above 9.5/10.

Built and led global marketing insights and customer experience functions for a $2B+ adtech company, managing a core team of 10 FTEs and a dotted-line community of ~50 across 34 countries. Oversaw a $350k annual research budget.

Spearheaded a Voice of Customer program that identified 40+ client pain points and protected ~$150M in at-risk revenue by systematically linking customer feedback to commercial action. Designed and deployed a CX governance structure with C-level buy-in, driving measurable improvements in CSAT and NPS across 20+ markets.

Built Criteo's thought leadership engine — producing 10+ annual research reports that generated 50+ speaking engagements and earned coverage in the Wall Street Journal, Financial Times, and CNBC. Architected the company's insights infrastructure using Tableau, Qualtrics, Hadoop, and Salesforce Service Cloud to scale data collection and analysis capabilities globally.