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Gilles FrancoisGF

Gilles Francois

General Manager V&S - Transition Manager

€1,200/day
Aix-en-Provence, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gilles

15 years of professional experience in wines as an importer, exporter, distributor, and buyer.

Representation and Ambassador for Wine & Spirits Houses & Estates
Export diagnosis, and implementation of strategies to develop Export sales.
Creation & writing of Agrimer or BPI funding projects
Wine list creation, Optimization and renewal of Wine offerings/listings
  • French

    Native or bilingual

  • English

    Fluent

  • Chinese

    Fluent

  • Spanish

    Fluent

  • Italian

    Basic

Can work on-site
Aix-en-Provence (up to 50km), Paris (up to 20km)

Experience

  • Les Quatre Tours
    General Manager
    WINE AND SPIRITS
    November 2024 - Today (1 year and 9 months)
    Aix-en-Provence, France
    I managed multi-channel commercial development, export expansion, and recruitment of agents for the HORECA and distribution channels (GMS). Supervised and managed the company's wine cellar (€650,000 in turnover) and several key accounts worth one million euros.

    Managed the bulk wine market (AOP and IGP), developing strong partnerships with wine merchants and brokers, and ensuring sustainable revenue.

    I designed and implemented the sales and marketing strategy, including the analysis and integration of AI tools into operations. I also modernized and renewed the entire product range.
    Sales strategy P&L Management Branding & Identity export strategy Quality management
  • Champagne vincent d'Astrée
    Sales Director
    WINE AND SPIRITS
    October 2022 - Today (3 years and 10 months)
    Pierry, France
    HORECA Network Development France.
    Recruitment of sales agents through direct approach
    Export Network Development
    Development of new distribution channels
    Business development Branding Champagne Export Business Development
  • My Wine Embassy
    Founder
    WINE AND SPIRITS
    October 2021 - Today (4 years and 10 months)
    Paris et périphérie
    Representation as ambassador for wine estates
    Assistance with Agrimer and BPI file preparation
    Export Diagnosis and sales strategy implementation.
    Recently opened the Japanese market for a champagne house
    International Development Wines and Spirits export subsidy Sales strategy Champagne Export Business plan

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Education

  • WSET Diploma
    Esprit de Vins
    2024
    Etudes de viticulture, oenologie, vins français et du monde, et méthode de degustation
  • DULCO
    Institut national des langues et civilisations orientales
    2003
    études de langues et civilisation chinoise

Skill set

Categories