Gilles Fanuchi

Senior Art Director, I support agencies and major brands on graphic design, global branding, creative strategy, and integrated advertising campaign assignments.

I collaborate with teams from Havas, Publicis, BBDO, and other agencies to develop visual identities, build strong concepts, and produce high-quality assets across all formats (digital, print, craft, and social).

My areas of expertise include the luxury, cosmetics, and beauty sectors, as well as the entertainment field.

My assignments:

- Development of 360° campaign concepts and visual directions

- Creation of brand identities, style guides, and visual languages

- Production of graphic assets, key visuals, and layouts

- Support in creative strategy, narrative construction, and pitch development

- Collaboration with multidisciplinary teams for coherent and high-impact deliverables

• Definition and management of the overall artistic vision for AAA productions: visual identity, world building, narrative, and IP consistency.

◦ Supervision of visual and narrative content production (in-game, trailers, teasers, motion assets).

• Creation of guidelines, tools, and creative systems to ensure the clarity and consistency of universes for players.

◦ Close collaboration with international teams, partner studios, and external vendors, acting as a 360° IP referent.

- Development and deployment of global brand and IP strategies.

- Construction and management of internal creative teams, definition of design systems and brand guidelines.

- Direction of cross-functional projects: brand bible, manifesto, films, activations, and events.

- Collaboration with Ubisoft Television, marketing, and brand partners on initiatives combining content, entertainment, and branding.