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Giliane MartinGM

Giliane Martin

Copywriter

€565/day
Annecy, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Giliane

👩🏻‍🎨 Brand Strategist & Creative Copywriter | 10+ years of 360° experience

Welcome!
Here, I push you to embody a powerful, aligned identity by working deeply on the body, mind, and image.
Objective? Generate real emotions to impact your world, thanks to who you truly are.

➡️ My strategic support is premium and tailor-made.
Depending on your issue, I go from building your brand's DNA to its impact.

My role?

1️⃣REVEAL
I reveal your brand identity so that it aligns with you (through active listening, deep understanding of what's happening internally, a call to awareness). An approach that is anything but superficial.
👉🏻 Workshop and (fun) interview on the agenda!

2️⃣REFORMULATE, ENHANCE
I reformulate, structure, and enhance your DNA to transform it into a radiating force.
👉🏻 I work on theaesthetic and emotional universe of your brand**. I create **your brand platform(an essential document for effective strategy).
This includes the (re)definition of your brand positioning, your target audience analysis, your signature idea, your unique concept, your strategic narrative, your graphic charter (excluding logo), your editorial charter and strategy... etc.

✅ Your solid identity foundation is laid. Your brand content strategy too.

3️⃣EMBODY, PERFORM
I define your strategy so that you (truly) embody this positioning.
👉🏻 Individual or group coaching
👉🏻 Communication/Marketing strategy consulting
👉🏻 Copywriting and content creation

I train you on various topics (copywriting, storytelling, branding, communication) to lead you to autonomy. I deliver your communication strategy (including the right marketing levers and effective guidelines...)
I create your supports, templates to make them effective.

📩
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Annecy (up to 30km)

Experience

  • Publicis Media
    Account Manager
    PRESS AND MEDIA
    October 2019 - January 2021 (1 year and 3 months)
    Paris, France
    • Media consulting: multi-channel strategy (media recommendation, media planning, competitive intelligence, marketing target analysis)
    • Account management: coordination and management of internal teams, creative agencies, and clients, campaign monitoring/reporting, annual budget management, invoicing
    Clients: Bouygues Telecom (BT Group), Candia, Candia Baby, Candy’Up, Brique Bio, Viva, Nutribio… (Sodiaal Group)
    Media Consulting Media Strategy Media Planning Web Marketing Strategy Communication Strategy Account Management Project Management Team Coordination Media Team Management Digital Communication
  • DENTSU FRANCE
    Media Consultant
    PRESS AND MEDIA
    September 2017 - October 2019 (2 years and 1 month)
    Paris, France
    • Media consulting: multi-channel strategy (media recommendation, media planning, competitive intelligence, marketing target analysis), new business (Philips)
    • Account management: coordination of international teams, creative agencies, and clients, campaign monitoring/reporting, annual budget management, administrative tasks
    Clients: Nivea, Nivea Men, Eucerin, Labello (BEIERSDORF Group), Milka Tablets, Biscuits, Seasonals, Hollywood Chewing-gums (MONDELEZ Group), Dodie (HH Group), Nexity Group
    Media Consulting Communication Strategy Web Marketing Strategy Media Strategy Media Planning Media Account Management Advertising Campaigns Benchmarking Social Media Team Coordination
  • SOMO Ltd
    Media Planner Buyer
    PRESS AND MEDIA
    December 2016 - July 2017 (7 months)
    Cité de Londres, United Kingdom
    • Digital media buying (branding/acquisition campaigns in display in-app, iOS & Android)
    • Account management: coordination between clients and advertising networks, campaign optimization, integration with tracking solutions, trafficking, budget management & reporting, administrative tasks
    Clients: Coral Ladbrokes, Cambridge English, Tesco
    Media Planning Media Digital Media Media Buying Web Marketing Strategy Communication Strategy Marketing Strategy Web Marketing Mobile Application Account Management Advertising Campaigns

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Education

  • Master Digital Marketing, Web Management and Social Media
    Sup de Pub
    2016
  • Bachelor of Arts in English Language, Literature and Civilization
    Université Jean Moulin Lyon 3
    2012

Skill set (40)

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