Freelancer profile translated to English.

Description

Commercial entrepreneur with over 10 years of experience in hospitality, events, sales, and business development. Owner of Beachclub JUNO and Kiteboardschool.nl in The Hague. Specializing in establishing, positioning, and commercially expanding concepts within hospitality, leisure, and events.

Strong in sales, partnerships, negotiations, and creating new revenue streams. Experience with B2B sales, event management, brand positioning, tenders, operations, and team management. Background in trade marketing and account management at companies including Heineken and Baarsma Wines.

Hands-on mentality, strategically strong, and accustomed to operating under high pressure. I switch quickly between commercial, operational, and strategic aspects, always focusing on results, growth, and long-term value creation.

Available for freelance assignments in business development, sales, hospitality consulting, partnerships, events, and commercial strategy.

Languages

Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Den Haag (up to 50km)

Kiteboardschool.nl
Owner watersports center
January 2022 - January 2025 (3 years)
Ultimately responsible for strategy, sales, finance, and operations. Made Kiteboardschool.nl profitable in a highly competitive market by simplifying processes, optimizing cost structures, and focusing sharply on margin rather than volume. Scaled down the organization to a lean model without a management layer; with lower revenue, we achieve structurally higher profit and better cash flow. Strong focus on conversion, pricing, capacity planning, and operational efficiency.
* Strategic management* Sales & business development* Financial management* Operational management
Boca Grandi Beachclub
Owner beach club
January 2021 - January 2025 (4 years)
Built Boca Grandi Beachclub from the ground up and initiated, led, and successfully closed the entire funding round. Achieved market impact in the first year and was awarded best newcomer within The Hague's hospitality sector.

Ultimately responsible for all facets of the business: strategy, sales, marketing, finance, and operations. Strongly focused on positioning (events-first model), commercial growth (B2B events, weddings, partnerships), cost control, and scalable processes. From concept and brand building to operation, team setup, and dealmaking with suppliers and stakeholders.
Heineken Nederland
Brand Ambassador Top Cities / Field Marketer Region
August 2017 - January 2021 (3 years and 5 months)
Netherlands
Responsible for building both new and existing craft beer brands, key accounts. Organization and growth of the Heineken Afterwork Event. Organization of sales drives to enthuse and motivate the national sales team.