About Gideon
English
Native or bilingual
Spanish
Conversational
Italian
Conversational
French
Conversational
Experience
- FashionistalMeta Ads SpecialistFASHION AND COSMETICSMay 2025 - December 2025 (7 months)Port of Spain, Trinidad & TobagoManaged and optimized Meta (Facebook & Instagram) advertising campaigns for a fashion eCommerce brand, focusing on customer acquisition, conversion growth, and return on ad spend (ROAS).Developed audience targeting strategies, implemented Meta Pixel and Conversion API tracking, created retargeting campaigns, and continuously optimized campaign performance through data analysis and A/B testing.Collaborated with the brand to improve ad creatives, landing page experience, and overall sales funnel performance, helping drive qualified traffic and increase online sales.
- MegawowfactoryeCommerce Growth & CRO SpecialistE-COMMERCEApril 2025 - Today (1 year and 3 months)Remote South, Euless, TX, USA• • Increased client revenue by 42% year-over-year by leading CRO strategy and paid media optimisation in collaboration with the brand and creative teams• • Improved checkout completion rates by 31 % by partnering with developers to redesign the end-to-end UX and remove friction points• • Reduced bounce rates by 27% through landing page restructuring, working alongside the marketing team to align messaging and layout• • Built and implemented full-funnel tracking infrastructure enabling the team to scale campaigns confidently across Meta and Google• • Improved site performance speed by 40%, directly reducing mobile load-time drop-off and increasing session depth
- MegawowfactoryWebsite Development For MegawowfactoryE-COMMERCEMarch 2025 - March 2025Columbus, United StatesI developed a custom WordPress eCommerce website tailored to showcase and sell footwear products seamlessly across all devices. The project involved integrating WooCommerce for product management and checkout functionalities, combined with a modern, responsive design that adapts to both desktop and mobile environments
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Education
- Master of Business Administration (MBA), MarketingUniversity of Ibadan2025My studies provided a strong foundation in marketing strategy, consumer behavior, digital marketing, and business growth. Through academic projects and practical application, I developed expertise in market research, customer acquisition, conversion optimization, branding, and performance marketing. This knowledge helps me understand how customers make purchasing decisions and how businesses can increase sales through effective marketing strategies. Today, I apply these principles to help Shopify store owners improve user experience, increase conversion rates, optimize sales funnels, and scale their businesses through data-driven marketing and Meta advertising.
Certifications
- Shopify Partner ProgramShopify
- Meta Certified Digital Marketing AssociateMeta2024