Freelancer profile translated to English.
Back to original languageAbout Gibran
🎯 Fractional CMO & HubSpot Expert | I help companiesgenerate more leads**, **accelerate pipeline**, and **maximize ROIthrough **marketing strategy, CRM, and AI**.
⭐️ +12 years of HubSpot experience | HubSpot Certified | HubSpot Partner | Certified Claude 101 (Anthropic)
I work with B2B, B2C, SaaS, FinTech, EdTech, e-commerce, real estate, consulting, services, etc.
📈 Key References:
- 7Speaking (Edtech SaaS) : Revenue from €1.8M to €18M, 7,000 leads/year, 3,000 SQLs
- Superprof B2B : 1,000 qualified leads in the first month
- Dékuple (Agency) : +34% MQL→SQL through scoring and nurturing
- Scalapay (Fintech) : Acquisition targets exceeded by +145%
🔧 What I do for you:
📣 Strategy & Go-to-Market
- Positioning, full-funnel acquisition plan, ABM, demand generation
- Marketing/sales alignment, pipeline and revenue piloting
- Fractional CMO for startups and scale-ups
🟠 HubSpot (Marketing, Sales, CRM & Ops)
- Implementation, CRM migration, and data model architecture
- Express CRM audit, diagnosis, and action plan
- Lead scoring, workflows, sequences, email marketing
- CRM data migration from Salesforce, Zoho CRM, Microsoft Dynamics, Pipedrive, Brevo, etc.
- Reporting, dashboards, API integrations, and webhooks
- Training and team upskilling
💰 Lead Gen, Outbound & Email Marketing
- LinkedIn/Google/Meta Ads, cold emailing (Lemlist, Instantly)
- Newsletters, prospecting sequences, landing pages
- Inbound content, webinars, nurturing, and automated follow-ups
🤖 AI & Automation
- AI agents for prospecting, qualification, and support (Clay, Claude, OpenAI)
- Intelligent workflows with Make, n8n, Zapier
- CRM-connected chatbots, skill creation, and custom automations
📦 Deliverables: GTM strategy, HubSpot architecture, CRM migration, lead scoring, workflows, cold email setup, AI agents, dashboards, Lead Management Process.
French
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Italian
Conversational
Can work on-site
Paris (up to 50km)
Experience
- DÉKUPLE (Agence digitale)Head of Marketing - Automation & CRMCONSULTING AND AUDITSNovember 2024 - June 2025 (7 months)Paris, FranceScope: B2B and B2C multi-sectorContext and RoleStrategic and operational takeover of the Marketing Automation and CRM department in less than two months, following a total team turnover. Scoping priorities, re-evaluating customer journeys, and rapid deployment of a performance-oriented nurturing mechanism.Key Missions• CRM and Marketing Automation: High-impact project management for **Engie, Air Liquide, Algeco, Eiffage, and Kantar**. Design of lead scoring, nurturing workflows, and advanced segmentation.• Full-funnel and ABM Strategy: Demand generation plans combining content, automation, and account targeting to accelerate sales conversion.• Marketing and Sales Alignment: Optimization of SLAs, workflows, and campaign triggers to improve lead tracking and qualification by sales teams.• Facilitation and Audits: Leading sales/marketing workshops (scoring, KPIs, campaign logic) and CRM audits to identify quick wins and structure team upskilling.Quantified Results• +34% MQL → SQL conversion on priority B2B and B2C accounts through optimized orchestration of lead scoring and nurturing scenarios.• Streamlined journeys and clarified CRM governance, generating better-qualified opportunities and improved time-to-action for sales.Stack and ToolsHubSpot (priority), Make, n8n, API integrations, AI agents for automatic qualification, CRM integrations, tracking and analytics, reporting and data visualization tools.AI Acceleration:Deployment of AI agents to automate lead qualification, predictive scoring, and personalized follow-ups via Claude and OpenAI.What I can replicate for you• Express inbound/CRM audit• End-to-end HubSpot implementation and data migration• Setup of lead scoring, nurturing workflows, and MQL → SQL reporting
- 7SPEAKINGChief Digital OfficerEDUCATION AND E-LEARNINGFebruary 2018 - February 2023 (5 years)Paris, FranceTerritories: France, Spain, Italy, Latin AmericaContext and RoleRecruited to lead digital transformation and build a scalable demand generation engine. Implementation of the entire acquisition, inbound marketing, CRM, and automation strategy on HubSpot, with Marketing/Sales alignment and a performance culture.Key Missions• Full-funnel Strategy: Multi-channel acquisition plan, pipeline objectives, and piloting rituals.• HubSpot CRM & Marketing Hub: Data model, lifecycle stages, lead scoring, MQL→SQL SLAs, nurturing workflows, sales enablement, dashboards, and reporting.• Paid and Organic Acquisition: SEO, content, emailing, SEA, LinkedIn Ads, Paid Social, programmatic display, affiliate marketing, retargeting.• Inbound and Content: Editorial calendar, white papers, case studies, webinars, reports, infographics, A/B tests, landing pages.• Events & PR: Brand positioning at key trade shows, press relations, and partnerships to amplify visibility and traffic.• Mobile App & User Activation: Management of the 7Speaking mobile app (iOS/Android), analysis of mobile acquisition data, design of activation and retention scenarios for app users (onboarding, push notifications, learning paths).Quantified Results• 7,000+ qualified leads per year, including 3,000 SQLs.• Marketing contribution to 30% of annual revenue.• Average ROI observed: €1 invested generates ~€5.5 in return.Stack and ToolsHubSpot CRM, Marketing & Sales Hub, Brevo, Google Ads, LinkedIn Campaign Manager, Meta Ads, Google Analytics, Google Tag Manager, WordPress/CMS, webinar and A/B testing tools.AI Innovation:Initial tests of intelligent automation with chatbots and AI tools for qualification and nurturing.What I can replicate for you• End-to-end HubSpot implementation and data migration.• Lead scoring, nurturing workflows.
- EULERIANDigital Marketing ManagerSOFTWARE PUBLISHINGJanuary 2015 - February 2018 (3 years and 1 month)Paris, FranceScope: France, Spain, CanadaContext and RoleCreation of the Lead Generation department from scratch. Implementation of the entire acquisition, inbound marketing, CRM, and automation strategy with HubSpot. Full ROI-oriented management.Key Missions• Definition of the full-funnel strategy and multi-channel acquisition plan• HubSpot CRM and Marketing Hub deployment: data architecture, tracking, lead scoring, MQL→SQL SLAs, nurturing workflows• Execution of Paid and Owned campaigns: SEO, content, emailing, SEA, LinkedIn Ads, display, affiliate, retargeting• Inbound funnel design: landing pages, A/B tests, premium resources, webinars, case studies• ABM and Sales Enablement: priority account targeting, playbooks, reporting, and joint Marketing/Sales ritualsQuantified Results• 3,000+ qualified leads generated in the first year from scratch• 35% conversion to SQL for priority leads• +60% new leads each subsequent year• Average ROI observed: €1 invested generates approx. €4 to €4.5 in addressable pipelineStack and Tools:HubSpot CRM and Marketing Hub, Google Ads, LinkedIn Campaign Manager, Meta Ads, Google Analytics, Google Tag Manager, WordPress/CMS, A/B testing and heatmap toolsWhat I can replicate for you:• Express audit and inbound/CRM blueprint• End-to-end HubSpot implementation and data migration• Setup of lead scoring, nurturing workflows, and MQL→SQL reporting• Launch of results-oriented acquisition campaigns and ABM activation• Deployment of AI agents to automate repetitive workflows• Creation of custom API integrations• Training and handover to Marketing and Sales teams
Reviews
Théo
Vous pouvez bosser avec Gibran les yeux fermés - Guest Adom
Reviewed on 3/18/2026
Gibran is a real help to us in terms of marketing strategy and CRM. Responsive and proactive. The assignment went very well.
M
Maxime
CEELAB
Reviewed on 10/31/2025
I had the chance to recruit Gibran in Growth Marketing — and honestly, he's a rare gem. 🌟
He quickly grasped our business model and value proposition, while launching campaigns that were original, creative, and highly effective.
Always attentive, brilliant, and proactive, he quickly understands challenges and consistently proposes relevant improvements.
Add to that excellent communication, a positive attitude, and contagious good humor — and you get a profile that truly elevates a team.
I recommend him 100% (even though I hesitated for a long time to write this comment, just to keep him for myself 😄).
Recommendations
+1
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Education
- MBAÉCOLE SUPÉRIEURE DE GESTION (ESG)2013E-business
- Master in Marketing & International RelationsÉCOLE SUPÉRIEURE DE GESTION (ESG)2013Marketing & Relations Internationales
Certifications
- HubSpot (HubSpot Marketing & Sales Hub, CRM)HubSpot
- Inbound Marketing CertificationHubSpot2014