Gianni Lombardi

Participation in steering a company and a profit center: monitoring commercial KPIs, performance analysis, support for portfolio development and margin optimization.

Development and management of a prospect portfolio representing €7.5 million in commercial potential (major regional accounts, subsidiaries of international groups, VSEs/SMEs/ETIs); 25 qualified appointments/month with SME/ETI decision-makers: managers, HR, CFOs, and operational managers through multichannel outbound prospecting (cold call, cold email, LinkedIn).

Recruitment and HR Consultant: analysis of company needs, multichannel sourcing, and qualification interviews.

Cross-functional experience between commercial development, HR consulting, and portfolio management, with an approach focused on client needs, margin, and operational performance.

Prospecting and account development for a SaaS SEO/data marketing solution; Building an outbound pipeline through marketing automation, social selling, and sales sequences; utilizing CRM and buying signals to prioritize accounts with potential.

91% of appointments validated as opportunities by Account Executives

Results: 6 sales closed from my appointments across multi-segment accounts (Enterprise / Mid-Market).

Contribution to over €100k in revenue in 6 months through outbound prospecting, appointment setting, and closing contribution, including a strategic account signed: Fnac-Darty (order value > €25k)

- Analysis of the group's commercial data and performance

- Implementation of improvement projects

- Optimization of the customer journey

Telephone prospecting: target of 10 appointments/day, Results: 15 appointments set/day (150% of quota).

Support in marketing project management, analysis of offer launches, and KPI reporting