Gianmaria Scatà

– Plan, coordinate and execute co-marketing activities with brand partners, including influencer campaigns, events, and on-site brand activations, ensuring alignment with brand positioning and strategic priorities.

– Act as key operational point of contact for brand partners and talent, managing timelines, deliverables, and expectations across all initiatives.

– Work closely with creative, PR, social, and production teams to ensure consistency and effectiveness of all co-marketing activities.

– Negotiate and manage contractual agreements with talent and partners, ensuring alignment between brand objectives and talent expectations.

– Coordinate the development and delivery of marketing assets and content for partners, managing production logistics end-to-end through external suppliers.

– Planned, coordinated, and executed all private events and group activities onboard, managing end-to-end logistics for high-volume international audiences.

– Handled complex scheduling and cross-departmental coordination to ensure seamless event delivery and consistently high guest satisfaction.

– Served as primary point of contact for clients and internal teams, managing expectations and upholding premium service standards.

– Developed and managed business opportunities with Dentsu Italy, independent agencies, and direct clients.

– Coordinated internal workflows across sales, account management, programmatic, and ad operations teams.

– Conducted pre- and post-campaign analysis to evaluate and optimise performance; consistently met and exceeded quarterly revenue targets.