About Giancarlo
Lavoro come consulente su progetti di sviluppo commerciale e marketing analytics per PMI, supportando imprenditori e direzioni aziendali nel migliorare vendite, marginalità e processi decisionali.
Intervengo in particolare su:
- Analisi delle performance commerciali e marginalità
- Sviluppo e riorganizzazione delle reti vendita B2B
- Implementazione e utilizzo di CRM e sistemi di Business Intelligence
- Definizione di strategie go-to-market
- Supporto decisionale basato su dati
Lavoro su incarichi a progetto, anche in affiancamento ai team interni, con un approccio operativo e orientato ai risultati.
Ho maturato esperienza in diversi settori (industriale, farmaceutico, servizi) e collaboro come docente universitario in ambito marketing ed economia aziendale.
I support SMEs in improving sales performance and decision-making through marketing analytics and commercial development projects.
My work focuses on:
Sales performance analysis
CRM and data-driven decision processes
B2B commercial strategy and go-to-market
I work on a project basis, with a hands-on and results-oriented approach.
Italian
Native or bilingual
English
Fluent
Can work on-site
Milan (up to 50km)
Experience
- Self employedManagement Consultant and Adjunct Marketing ProfessorFebruary 2004 - Today (22 years and 6 months)Milan, ItalyManagament consultant in the field business development, strategy and marketing, analytics, metrics and KPI and Adjunct professor of marketing at the Catholic University
- Università Cattolica del Sacro CuorePhD, Adjunct Marketing ProfessorSeptember 2008 - Today (17 years and 11 months)Milan, ItalyAdjunct professor of marketing at the Catholic University for the Milan, Brescia and Rome campus. bachelor's degree courses and advanced and master teaching
- BMWCoachJanuary 1999 - January 2022 (23 years)Milan, ItalyQMA (Quality Management) Project for dealerships: automotive and motorcycle. Support for Business Management (economic dashboard to check teh health of the sales network)
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Education
- Data Science Professional CertificateData Science Professional Certificate
- graduated in Marketing management, marketingUniversità Cattolica del Sacro Cuore1991graduated in Marketing management, marketing