Freelancer profile translated to English.

Description

I help you build a strong and consistent social media presence, adapted to your business, your audience, and your real objectives, nationally and internationally, in French, English, and Chinese. My role is not simply to publish content, but to help you communicate better, clearly, credibly, and sustainably.

Freelancer in social media marketing, I work in French, English, and Chinese. I have always worked in multicultural environments, which has taught me one essential thing: effective communication depends as much on the message itself as on the cultural context in which it is delivered.

My varied experiences in different sectors: sports, mass retail, agri-food, cosmetics, social, and medico-social, allow me to better understand the needs of my clients, but also those of their audiences. Thus, I can adapt the tone, formats, and content to the realities of each profession, whether it concerns brand image, education, engagement, or commercial visibility.

Depending on your needs, I can take care of your social media from A to Z or in part:

• Definition of strategy and positioning

• Writing of texts and messages

• Creation of visuals (images, carousels, graphic materials)

• Production of video content

• Planning and publication

• Linguistic and cultural adaptation of content

I favor a pragmatic and human approach, without ready-made recipes. The objective is simple: to offer you accurate, readable, and coherent content that strengthens your image, truly speaks to your audience, and helps it grow.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Chinese
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Ghyslain K
Social Media Marketing Specialist
SOCIAL NETWORKS
March 2020 - Today (6 years and 3 months)
Implementation of strategies for developing the presence and brand image of international clients on social media
Multilingual writing, planning, and posting on various social networks (Instagram, Tiktok, LinkedIn, Youtube, ...) according to the agreed frequency with clients
Creation of visuals for weekly posts according to the visual identity and tone of partner clients
Community Management: Managing client networks, interacting with communities, responding to comments, ...
Writing, planning, and publishing paid marketing campaigns on various social networks
Creation of cross-platform quarterly KPI reports
Design, writing, and publication of Newsletters
Social Media Web Marketing Strategy Visual Communication Adobe Creative Suite Wordpress
Radio Taiwan International (RTI)
Independent Journalist
PRESS AND MEDIA
March 2020 - February 2023 (2 years and 11 months)
Taipei, TC, Taiwan
Host of the weekly show "La Voie des Maîtres" for the French department of Radio Taiwan International. The only radio show in French dealing with Chinese Martial Arts (Kung Fu / Wushu) and available as a podcast on various existing platforms (Spotify, Amazon Podcasts, etc.). In "La Voie des Maîtres", I present the different existing Kung Fu styles, their specificities, their history, and conduct exclusive interviews with some of the greatest masters in Taiwan and worldwide.
Communication Radio Hosting Writing E-learning Video Editing
International Cosmetic Suppliers Limited
Sales Director
FASHION AND COSMETICS
July 2016 - October 2020 (4 years and 3 months)
Taiwan
Finalize client briefs into contracts
Propose the most suitable packaging and offer to my clients
Coordinate the various company departments: Research and Development, Merchandising, Marketing, Quality Control, ... from brief reception to finished product shipment.
Ensure client follow-up and that they are properly supported at each stage of each project, kept informed of various advancements, and followed even after the project completion.
Develop the client database using different communication channels and by traveling abroad.
Marketing Sales Strategy Sales B2B Retail

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DEES Marketing and Communication
ITIC Paris
2015
- Stratégie Marketing et Communication - Identité de marque - Conception, rédaction, planification et publication de communications web et print - Conception visuelles web et print
Bachelor's Degree in Languages and Civilizations of East Asia - Mandarin Chinese
Paris VII University
2011
- Apprentissage du Chinois Mandarin - Culture Chinoise - Civilisation Chinoise - Anthropologie

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Ghyslain K

Digital Marketing Specialist

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