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Ghita O.GO

Ghita O.

Senior Product Manager

€600/day
Valence, ES
8-15 years

Average response time: 1 hour

About Ghita

Leading cross-functional strategic initiatives, defining product roadmap aligned with business priorities, user and market research to fuel product vision and strategy.


- Acquisition optimization: data-driven analysis of acquisition channels (SEO, SEA, Brand) and user journeys, friction point identification, A/B testing, and UX optimizations
→ +25% conversion rate.

- Product adaptation for enterprise contracts after the Kactus x Bird Office merger: in-depth discovery, data architecture overhaul, integration of punch-out, SSO, and new validation flows
→ Successful migration of 16 enterprise accounts with zero contract cancellations.

- Redesign of the briefing process: improved user experience through user research, pain point prioritization, and journey redesign
→ +5 pts conversion, -2 min completion time, increased customer & partner satisfaction.

- Expansion into a new customer segment: market exploration, user testing, POC, and onboarding of the first clients.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Arabic

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Shipup
    Lead Product Manager
    E-COMMERCE
    May 2025 - September 2025 (4 months)
    Leading cross-functional strategic initiatives among the online shopper squad first, then the carrier squad next. Definition of the Q3 roadmap aligning with the strategic priorities of the company.
    - Launch of the Whatsapp and Apple Wallet integrations, beta testing, defining a pricing stratgey, a release plan and monitoring post release.
    - Research topics to add 2 new revenue lines for Shipup with carrier invoice analysis and claims handling.
    Product management Prioritization (RICE, MosCow...) MVP Product roadmap
  • Kactus
    Lead Product Manager
    November 2019 - May 2025 (5 years and 6 months)
    Paris, France
    Leading cross-functional strategic initiatives, defining product roadmap aligned with business priorities, user and market
    research to fuel product vision and strategy.
    • Acquisition optimization: data-driven analysis of acquisition channels (SEO, SEA, Brand) and user journeys, friction point identification, A/B testing, and UX optimizations → +25 %conversion rate.
    • Product adaptation for enterprise contracts after the Kactus x Bird Office merger: in-depth discovery, data architecture
    overhaul, integration of punch-out, SSO, and new validation flows → Successful migration of 16 enterprise accounts with zero contract cancellations.
    • Redesign of the briefing process: improved user experience through user research, pain point prioritization, and journey
    redesign → +5 pts conversion, -2 min completion time, increased customer & partner satisfaction.
    • Expansion into a new customer segment: market exploration, user testing, POC, and onboarding of the first clients.
  • ORESYS
    Product Owner consultant
    January 2017 - November 2019 (2 years and 10 months)
    Île-de-France, France
    Member of the data unit of the firm, carried out several missions on data issues for major French groups (Servier, Eiffage, GRDF) as a product owner. I was responsible for the shaping of the projects from the data and functional analysis to the definition of a technical solution and then followed up on the delivery cycle and validation of the final solution.

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Education

  • Sustainable energy management
    Kungliga tekniska högskolan
    2017
    Sustainable energy management
  • Master of Science
    Arts et Métiers ParisTech - École Nationale Supérieure d'Arts et Métiers
    2017
    Master of Science (M.Sc.)

Skill set

Categories