About Ghita
English
Native or bilingual
French
Native or bilingual
Experience
- FreelanceMedia Buyer / Performance Manager / Ads ConsultantDecember 2024 - Today (1 year and 8 months)Since December 2024, I have been assisting about ten clients in various sectors: e-commerce, services, automotive, and real estate, managing advertising budgets ranging from €5k to €30k per client.My approach is comprehensive: I don't just launch campaigns; I manage, optimize, and advise as if each project were my own brand. I combine strategy, creativity, and analysis to maximize my clients' return on investment.What I concretely bring:• Management and optimization of Facebook, Instagram, LinkedIn, TikTok, and Google Ads campaigns• Creative recommendations, with strategic briefs for each campaign• Daily monitoring and continuous optimization to achieve business objectives• Clear and transparent reporting, with precise KPIs to measure success• Global advice on marketing funnel and acquisition strategy💡 Result: my e-commerce clients achieved an average ROAS of x3 in just 3 months, with visible growth in sales and qualified leads.I work hand-in-hand with my clients to transform their advertising investment into concrete and sustainable results, while providing them with the strategic vision that truly makes a difference.
- Steyla DigitalMEDIA BUYER MANAGERNovember 2021 - December 2025 (4 years and 1 month)- Client portfolio management- Market research and competitive intelligence for clients- Development of paid media acquisition strategies- Setup and management of multi-platform campaigns (Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, Pinterest Ads, etc.)- Advertising account audits and optimization recommendations- Advanced performance optimizations- Data analysis and client reporting- Management and optimization of advertising investments- Client consulting and support- Management of relationships with agencies and partners
- Move ExpertMARKETING COMMUNICATION PROJECT MANAGERMarch 2020 - November 2021 (1 year and 8 months)Development of marketing strategyManagement of multi-channel marketing campaigns (digital, print, events, social media)Market analysis and competitive intelligenceCommunication plan for the launch of a new brandProject management for the creation of a website for the new brandManagement and execution of social media content creation, email marketing/newsletters, and SEO/SEA marketing actions
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Education
- Master's in Digital MarketingIAE AIX EN PROVENCE2018
Certifications
- Meta AdsMeta Ads2025
- Google AdsGoogle Ads2025