Freelancer profile translated to English.
Back to original languageAbout Ghita
💪🏽With +4 years of professional experience in 360° marketing and communication - in agency and freelance
✨I support you in achieving your goals 👇🏽
STRATEGY:
👉🏽 Marketing Audit
👉🏽 Sector and competitive benchmark
👉🏽 Iconographic research & Mood board creation
👉🏽 Communication & Social Media Strategy
👉🏽 Editorial content strategy
SOCIAL MEDIA & COMMUNITY MANAGEMENT:
👉🏽 Social Media Management - Facebook, Instagram, Pinterest, LinkedIn
👉🏽 Editorial line construction (editorial charter, presentation of thematic angles, publication guidelines, etc.)
👉🏽 Editorial calendar creation (posts with visuals, text, hashtags, and CTAs)
👉🏽 Planning and moderation (community management)
👉🏽 Creation of advertising campaigns & post sponsoring (via Business Ads Manager)
👉🏽 Creation of activation, influence & contest plans (growth hacking)
👉🏽 Monthly reporting and editorial committee organization (social media and advertising performance analytics tracking)
PROJECT MANAGEMENT
👉🏽 Multiproject management: Brand content, Communication (online & offline), Events, Media, Film Production, Web, E-commerce, Marketplace, CRM, SEO…
👉🏽 Coordination of the 360° action plan (digital project, omnichannel campaign...)
👉🏽 Training
In FRENCH 🇫🇷 & in ENGLISH 🇬🇧
French
Native or bilingual
English
Fluent
Spanish
Conversational
Arabic
Conversational
Remote only
Primarily works remotely
Experience
- SmallDigital Project ManagerDIGITAL AND ITJanuary 2023 - Today (3 years and 7 months)Paris, France⚡ CLIENT ACCOUNTS: Exploris, Clarins, Lotus, Lotus Baby, Jean Paul Gaultier, Ingénia...MISSIONS:🔎 Project Management:👉🏽 Organizing the work of production teams, creatives, and developers (briefing, debriefing, production monitoring);👉🏽 Operational project management: budget, schedule, compliance with specifications, creation monitoring...🔎 e-CRM:👉🏽 Development of a CRM roadmap;👉🏽 Advice on the Art Direction and editorial content of each newsletter;👉🏽 Management of the relationship with the CRM expert;👉🏽 Planning campaigns on Mailchimp;👉🏽 Monthly reports on email campaign performance and potential optimizations;🔎 Influence:👉🏽 Analysis of the context and objectives of the activation;👉🏽 Definition of objectives (brand awareness, conversion...) & KPIs;👉🏽 Sourcing and casting of profiles aligned with the brand;👉🏽 Design of activation plans and creative briefs;👉🏽 Management of the relationship with influence agencies;👉🏽 Post-operation reporting.
- SmallDigital Project Manager & New BusinessDIGITAL AND ITSeptember 2021 - December 2022 (1 year and 4 months)Paris, France⚡ CLIENT ACCOUNTS: Exploris, Lotus Baby, Lotus, Jean Paul Gaultier, Clarins, Paris Habitat, Fidelity, Française des jeux, Ingénia, Bestform...MISSIONS:🔎 Project Management:👉🏽 Benchmarks and market studies of advertisers and competitors;👉🏽 Organizing the work of production teams, creatives, and developers (briefings, debriefings, production monitoring);👉🏽 Operational project management: budget, schedule, compliance with specifications, creation monitoring...🔎 New Business Development:👉🏽 Business monitoring and opportunity detection (push and pull);👉🏽 Co-production of responses to calls for tenders at various stages;🔎 RP / eRP / Social Steering:👉🏽 Definition of the strategy for external agency communication;👉🏽 Content creation on Instagram;👉🏽 Monitoring and reporting of actions taken.
- Ekstend GroupMarketing AssistantPRESS AND MEDIAJanuary 2021 - June 2021 (5 months)Marseille, France⚡ CLIENT ACCOUNTS: Audi, Porsche, Rolex, Tudor, Hyundai, Skoda, Land Rover, Stokomani, Optical Center...MISSIONS:👉🏽 Client recommendations and multi-media campaign setup;👉🏽 Monitoring and validation of offline campaigns after client approval from media agencies;👉🏽 Ensuring administrative and budgetary management of client accounts/media agencies;👉🏽 Conducting a post-campaign review of all actions taken;👉🏽 Requesting and establishing quotes from various advertising agencies;👉🏽 Entering quotes into various reporting tools;👉🏽 Participating in business development by responding to calls for tenders;👉🏽 Building studies to support or strengthen recommendations.
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Education
- Master of Business Administration (MBA) | Digital ExpertDSP Digital School of Paris2022
- Master of Science (MSC) | International Luxury Industries ManagementToulouse Business School (TBS)2020
Certifications
- Mastery of Quality in Web ProjectsOpquast2021
- Fundamentals of Digital MarketingGoogle Digital Workshops2022