Freelancer profile translated to English.
Back to original languageAbout Ghita
Graduated with a Master's degree in International Strategic Digital Marketing from HEC Liège, I specialize in digital marketing, E-commerce & acquisition. With strong experience in digital, I have worked within various companies and industries.
Passionate about new technologies, I work on the coordination and deployment of international digital platforms, primarily for Luxury brands.
Do not hesitate to contact me to assist you in the various stages of your digital projects. Let's discuss your needs, objectives, and projects!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- L'Oréal SA - L'Oréal FranceE-commerce Revenue Growth ManagerFASHION AND COSMETICSMay 2021 - December 2021 (7 months)ANIMATION PLAN- Management, creation, and execution of the e-commerce animation plan to achieve the SO objective (creation of banners, promotion, merchandising, new offers, new content LP, SEO).- Provide ideas to boost conversion- Coordinate with webmasters, acquisition and brand managers, CRM, and Media to deliver 360° animations- Monitoring and steering of KPIs (Weekly + Monthly SO, AOV, Recruitment)- Management of new launchesCONVERSION RATE OPTIMIZATION / UX IMPROVEMENTS- Continuous optimization of product and category pages to promote conversion and a good website experience (SEO, UX).- Building strong and detailed monitoring in collaboration and data analysis (Google Analytics, SFCC, GCP)- Creation and monitoring of the A/B test strategy, in line with the animation plan.- Benchmark and competitive intelligence (D2C and E-Retailers)- E-commerce platform redesignCONSULTING- Work on various topics for the Luxury division (samples project, CRM project, D2C project, etc.)- Develop knowledge and expertise on various digital topics, work with multiple brands and people from different sectors.
- LacosteDigital Partner Success ManagerRETAIL (LARGE RETAILERS)July 2022 - March 2023 (7 months)Paris, France• Implementation of marketing plans for retailers• Deployment of Lacoste ecommerce sites on SalesForce Commerce Cloud with reflections on all systems• Interface for all requests related to ecommerce between the partners and the different teams at HQ Lacoste• Validation of visual updates of the sites and functional updates• Management of the relationship with Lacoste suppliers (boxes, envelopes, POS, etc.)
- L'Oréal SA - L'Oréal FranceE-commerce Project ManagerE-COMMERCEJanuary 2022 - July 2022 (7 months)Paris, FranceMonitor and improve the online sales activityOptimize the user experience (design and aesthetics, content, navigation, branding, promotional campaigns...)Manage, analyze and draw conclusions on E-commerce specific KPIs (conversion rate, bounce rate...)Ensure that all E-commerce activities are in line with the brand's objectives.Ensure a competitive intelligenceAnalyze the digital role in the consumer's journey to purchase and search onlineGather and connect practical knowledge about e-retailersRegularly benchmark against peers and stay ahead of the curveCreate and maintain an online e-business planProvide SEO / SEM and paid strategy through innovation and process improvementLeverage local constraints and maturity of E-commerce activationStimulate growth, develop and implement creative solutions to attract more visitorsAccompany Lancôme in the development of the e-commerce channelStandardize the product database (photo, description, update...) for all partnersOptimize chatbot (scenarios, intentions, entities...)Launch new services (VTO, E-shade finder, E-Gift finder, Mascara finder...)Increase O+O awarness for customers (Boutique Lancôme, Institut beauté...)Provide customers with informative content on the Beauty Magazine (tutorials, beauty advice...)
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Education
- International Strategic MarketingHEC Liège2020Courses: - Marketing and business analytics - Digital customer experience - Digital marketing strategy - Consumer behavior - Customer intelligence and market research - Digital business - Entrepreneurship and innovation - Branding and reputation management - Quantitative methods management - Change management - Corporate finance - Business ethics and responsibility - Private international law - Managerial skills development Skills: - Google analytics - Google ads - Facebook ad manager - SEM: SEO + SEA + SMO - Community management Softwares: - Tableau: Data visualization software - SAS Entreprise Miner: Machine learning, data mining, predictive and descriptive insights creation - IBM SPSS : Quantitative data analysis and statistic analysis and interpretation - Nvivo: Qualitative data analysis - SAP: Information management system Research thesis: The role of social media brand communities on crisis management through customer engagement and brand loyalty: Coronavirus times
- Fundamentals of Digital MarketingGoogle2019