Ghita Alji

Management and coordination of regional campaigns in line with national communication: adaptation of messages, branding, and materials. Organization and deployment of regional events. Monitoring marketing performance through CRM tools and dashboards: reporting, post-operation reviews, and recommendations. Administrative management of the marketing budget.

Contribution to the regional communication plan, adapting national messages and creating materials for the network. Production of creative materials in strict adherence to the national brand guidelines. Briefing and coordination with service providers to ensure the quality and consistency of disseminated materials. Monitoring and analysis of communication actions.

Updating and optimizing product pages & web content. Participation in the deployment of digital campaigns. Monitoring digital performance and conducting benchmarks to identify areas for improvement. Contribution to the creation of promotional materials in compliance with brand guidelines.