Ghislain Riondet

Freelance SEO Consultant for clients in the following sectors:

Health - Naturopathy School

Culture - Theater play

Agriculture: agricultural equipment (e-commerce)

Real estate diagnostics (local)

Guitar teacher (local)

Home caterer (local)

Craftsmen: masonry and construction (local)

Communication agency (local)

Miniature E-commerce

Tasks performed:

- SEO Audit on the 3 pillars: technical, semantic, netlinking.

- Implementation of 20/80 SEO efforts

- SEO optimization of existing pages

- Semantic content plan

- Keyword and competitor analysis

- Content writing and optimization

- Local Google My Business optimization

- Netlinking campaign

- Local netlinking campaign

- Google Ads strategy advice, SERP coverage.

-> Since 2017: Digital Project Manager for the SEB Group.

SEO/Analytics side:

- Management and leadership of a team of 5 people.

- Creation of SEO-oriented landing pages and consumer queries for flagship brands.

- Technical audit on SemRush and Screaming Frog.

- Deployment of fixes internally and also through IT support + SEO agencies.

- Static and dynamic SEO rules for accessories/parts.

- Static and dynamic rules for user manuals and after-sales service documents.

- Optimization of our offer's visibility and definition of SEO editorial plans for the consumer satisfaction and accessories store sections.

- Definition and implementation of KPIs, ensuring tagging plans under GA and integration of elements into DataStudio dashboards to communicate key data to markets.

- Indexation control projects for pages on over 30 sites.

- Optimization of the writing for parts/accessories in France, rewriting methodology for over 1000 products.

- SEO/Digital monitoring and dissemination to teams.

Other tasks:

- Implementation of methodologies and schedule monitoring for internal service projects (new brands, site localizations, release processes, mini-projects...)

- Contribution to the design of pilot Desktop/Mobile sites (Tefal, Krups, Rowenta, Calor, Seb, Moulinex...)

- Supervision and oversight of site localization with digital/IT/local digital agency stakeholders. Our team has deployed over 110 sites in 50 countries from 2014 to 2023 across the SEB Group's local and international brands.

- Work towards continuous improvement of Consumer Web solutions (Online chat, chatbot, FAQ, repairer networks, user manuals, contact pages on Salesforce...)

- Design and write procedures for new developments of our brand sites, and thus write and validate training documents for our teams with IT.

- Train web teams on Hybris (CMS) on new developments, Analytics, and other web tools.

-> Positions held before 2017: webmaster and consumer web project officer.

Management and creation of a portfolio of websites: 20 sites to date.

Moderation management (4 directories)

Netlinking plan

Content writing for clients

Article writing and optimization for the sites.

Sale of articles and sponsored links

Internal linking and page indexing monitoring.