Freelancer profile translated to English.
Back to original languageAbout Ghislain
I work with leaders and teams who want to accelerate — without getting lost in execution.
Entrepreneurial at heart, I founded and sold two companies (Fidensio, Clara Lockers), before putting my expertise to work for growing companies as a freelance consultant.
My playground:the friction zone between strategy and sales execution. Where good ideas hit organizational, tool, or human roadblocks.
What I do concretely:
- Structure a high-performing sales and marketing department (TOM, capacity planning, segmentation, KPIs)
- Launch or reposition a go-to-market offering end-to-end
- Support a leader in their COO role and decisions
- Implement management tools: CRM, dashboards, Sales processes — including new AI solutions
- Animate and scale distribution networks (brokers, partners, service providers)
My profile in 3 words:Entrepreneurial. Operational. Results-oriented.
I work on short or long assignments, alone or in support of an existing team. If you're looking for someone who understands both the vision and the ground reality — we have things to discuss.
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 50km)
Experience
- +SimpleFreelance Consultant – Marketing & Sales StrategyBANKING AND INSURANCEJanuary 2026 - April 2026 (3 months)Marseille, FranceConsulting mission with management to structure and manage a network of ~8,000 partner brokers.Mission Scope:
- Definition of the Sales & Marketing Target Operating Model (TOM): network segmentation, capacity planning, profitability modeling per profile (field KAM / inside sales)
- Design and management of the commercial animation strategy: portfolio prioritization, geographic coverage plan, handoff rules, and client scoring
- Support in implementing a 100% AI CRM developed in-house with Claude (Anthropic) — from needs assessment to workflow structuring.
- Production of marketing deliverables: results analysis, action plans per channel, event activation
- MANDA (proptech)Business Development & Go-to-Market ManagerREAL ESTATEJanuary 2024 - December 2024 (11 months)Paris, FranceResponsible for developing new business lines, managing the go-to-market of new offerings to support our clients in all aspects of their real estate journey, with a strong focus on customer experience and revenue.Key Missions:
- Launching new B2B/B2C offerings, from positioning definition to acquisition channel structuring, including team training and KPI-driven management. Ex: implementing an MRI insurance offering for managed co-ownerships and a rental deposit solution to increase the acceptance of applications without guarantors.
- Managing a network of over 2,000 service providers at the group level, with objectives for quality improvement, commitment structuring, and commercial relationship rationalization.
- Supervising operational teams in high growth (inspections, photo reports, diagnostics), with a volume of +1500 services per month. Objectives: operational excellence, SLA compliance, process automation, and reliability of management KPIs.
Agile environment, working directly with product, sales, and data teams. Culture focused on growth, continuous improvement, and performance. - Clara lockersCEO and Co-founderLOGISTICS AND SUPPLY CHAINJanuary 2021 - Today (5 years and 6 months)Paris, FranceCreation of a solution for connected, autonomous, and scalable lockers for parcel reception and storage in companies, residences, and workspaces — deployed for clients such as CBRE, TotalEnergies, and Boston Consulting France.Key Missions:
- Product Design: definition of technical specifications, writing of functional and technical specifications
- Industrial Design: creation and design of the furniture, column modularity, customization to client colors
- Sourcing & Production: research, selection, and contracting with the manufacturing plant, supervision of industrial follow-up
- Go-to-market: structuring of the commercial offering (Clara Delivery / Clara Keep), acquisition of first key accounts
Reviews
N
Nabil
SFM
Reviewed on 5/26/2023
Thank you Ghislain,
Very responsive and great work done!
I highly recommend...
N.
Guillaume
mediapp
Reviewed on 3/14/2023
Ghislain is attentive, competent, available, responsive, and smart, with a great personality, resulting in excellent work! I highly recommend him!!
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Education
- MiM Business ManagementEDHEC2013