Ghislain Marfaing

Hello,

I am a Senior Social Media Manager with extensive experience building, managing, and scaling digital communities across the gaming, esports, sports, and entertainment industries.

I am currently working at NACON, where I manage social media strategies and editorial content for multiple international game franchises, including major titles such as Tour de France, Pro Cycling Manager, Rugby 25, TIEBREAK, War Hospital, and others. My role covers full content planning, campaign execution, live coverage, community engagement, and support for global launch activations and competitive events.

Over the years, I have held community and social media management roles across a wide range of organizations including AS Monaco, PUBG Corporation, Orange, SFR, CANAL+ Group, ESL, BYTE/DEPT®, LiveWire Sport, Alt Tab Prod, and various freelance projects across esports and sports media. I also contributed to major live events such as the 2022 Women’s Rugby World Cup 2022, delivering real time content, live coverage, and community interaction in high intensity environments.

My expertise includes end to end social media strategy, editorial planning, content creation, community moderation, influencer and fan engagement, live event coverage, and performance analysis. I have worked extensively across Facebook, Instagram, X, YouTube, TikTok, Twitch, and Discord, adapting tone and content to fit both global brands and highly engaged niche communities.

I am always open to connecting with professionals in social media, gaming, esports, and sports media, as well as exploring new creative and strategic opportunities in digital communication.