Ghislain D.

GOODSID offers a solution for securing and managing the ownership of valuable assets (authentication, loss, theft, etc.) based on blockchain technology for individuals, businesses, resellers, and insurers.

Strategic planning and management of complex projects (business, IT, and change management)

EXAMPLES OF MISSIONS / TOPICS COVERED

- Strategy and additional revenue opportunities in urban passenger transport through the development of paid premium service offerings

- Implementation of a single B2C customer repository in 17 countries (Automotive)

- Scoping of a CRM project across 16 subsidiaries (Urban Passenger Transport)

- Design and deployment of a B2B lead management tool - based on the Salesforce solution - in 17 countries (Automotive)

- Implementation of the CRM digital roadmap (Mass Market Retail)

- Audit of the omnichannel customer journey / experience (B2C) in 8 countries (Automotive)

- The role of local authorities in urban logistics

- The airport of the future: digital travel in air transport

CONSULTING AND PRODUCTION OF ASSOCIATED DELIVERABLES

- Business needs expression, competitive analysis, business case / economic and financial modeling, target processes and organization, roadmap, functional specifications, test plan, training support, steering tools (planning, dashboard, etc.)

PROJECT MANAGEMENT (AMOA/PMO)

- Vendor selection process (RFP) and contracting, coordination of internal stakeholders (central and local) and external vendors, client relationship management, organization / facilitation of meetings and workshops, risk and project progress monitoring

STRATEGIC CONSULTING

- Audit of digital communication strategies and solutions

- Omnichannel customer experience transformation: mobile strategy, dematerialization of the loyalty program and commercial animation plan, digitalization of the point of sale, etc.

- CRM database valorization: data enrichment, quality, and standardization, customer qualification and segmentation

WEB AND MOBILE SITES AND APPLICATIONS

- Design: functional architecture, design and ergonomics; technical solution (CMS, e-commerce platform) and web services; SEO/SEM strategy

- Project management: needs expression, functional specifications, planning and budget, supervision of development and testing / acceptance

DIGITAL MARKETING AND COMMUNICATION

- Development of 360° strategies / action plans (including social media strategy)

- Objectives: customer acquisition, loyalty, and retention; sales; brand awareness and image

- ROI monitoring: KPIs, strategy, and methodology for performance measurement

MAIN CLIENTS

AXA Banque, Galeries Lafayette, ERDF, EDF-ENR, LaFourchette, INMA, LEEM, Bonduelle