Freelancer profile translated to English.
Back to original languageAbout Ghazi
Over ten years of experience in digital marketing and business development within innovative companies.
Expert and trainer in Growth Hacking, 100% digital customer acquisition and conversion, my mission is to advise and support companies, startups, or incubators for rapid revenue growth.
Specialized in launching innovative products, new technologies, and crypto with over 30 products developed from conception to commissioning. Developer background, entrepreneurial spirit, passionate and committed, I particularly enjoy sharing my knowledge and training other experts.
My Interests:
- Fintech, Crypto, Web3, Defi, Blockchain, and Martech.
- AI, Metaverse, NFT, VR, AR, and other Deep Tech
- SaaS, B2B/B2C, next-generation marketplaces, and big ideas that change the world.
In addition, I coach, mentor, and guide CEOs, marketers, and growth hackers with the skills needed to scale their businesses and lead their teams to hypergrowth.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Montpellier (up to 50km), Marseille (up to 50km), Nice (up to 10km), Lille (up to 50km)
Experience
- Napoleon Group — Building the Future of Investing™Head of Growth (Acquired by CoinShares)BANKING AND INSURANCEOctober 2019 - Today (6 years and 8 months)Paris, FranceMission: develop innovative products, contribute to defining the strategy, growth plan, develop international and local business in collaboration with CEO. Deploy marketing strategies with an analytical dimension. Guarantee brand image and ensure cross-channel brand presence on the web.- Design and execute marketing strategy for France and internationally- Recruitment and training of expert profiles- Management of offshore / cross-functional teams- Creation, management, and optimization of digital marketing campaigns- Performance analysis and reporting (ROI, conversion rates, costs, KPIs)- Recruitment and training of expert profiles- Optimization: website visibility (SEO-SEA), user journey, content mapping,sales funnel respecting the framework (“AAARRR”, OKRs, Quick wins),
- Local Labs SAS - ( 360 Marketing Agency )Growth Marketing ManagerCONSULTING AND AUDITSDecember 2013 - September 2019 (5 years and 9 months)Paris, FranceMission: Take charge of the 360 management of the product chain, from creation to launch, for B2B clients (Orange, HiMedia Group, 118xxx, ICO). Identify appropriate buyers within target markets. Maximize ROI.- Collection and analysis of data for commercial use- Development of solutions and algorithms for unique user identification (behavioral, geolocation): +40% budget savings- Creation of solutions to optimize advertising campaigns: Call Tracking- Automation of information transmission: -30% staff- Purchase of ad space and monitoring of SEA campaign performance
- Boost AudienceGrowth Product ManagerSOFTWARE PUBLISHINGApril 2012 - October 2013 (1 year and 6 months)Paris, FranceMission: develop iPhone applications and sell them.- Recruitment of experts and sales teams- Creation of a development kit for advertisers (SFR)- Outsourcing, management of offshore development teams (India)
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Education
- E-Business, English BusinessUniversity of Massachusetts Boston2007E-Business, English Business
- Engineer's degree, Engineer of Computer Systems - Networking and TelecommunicationYnov Informatique2005Engineer's degree, Engineer of Computer Systems - Networking and Telecommunication