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Ghassen LaifiaGL

Ghassen Laifia

Product Owner

€830/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ghassen

Following my general engineering training, I quickly oriented myself towards the world of "tech," which fascinated me. For 9 years, I have been working on various IT projects/products for major CAC40 companies or Start-Ups (member of the next40). I have been able to adapt to the cultural differences between these two types of structures. I had the opportunity to work with the AGILE methodology within small autonomous teams of 7/8 people in different companies, and over time, I have acquired expertise in project/product management. I am invested daily and very dynamic. I love my job, which makes my task much easier.
  • Arabic

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Younited Credit
    Product Owner / Application Manager
    BANKING AND INSURANCE
    September 2017 - Today (8 years and 9 months)
    Paris, France
    Younited Credit (YC) is a Fintech company, part of the Next 40 group (40 French start-ups with high potential).
    It provides its clients with a consumer credit platform with a 100% digital customer journey. It operates in 5 countries: France, Italy, Spain, Portugal, and Germany.

    Organization:
    - Within YC's tech department; 10 agile teams of 7/8 people organized into Component/Feature teams around business teams.
    - Application Manager/Product Owner of a feature team in Agile Scrum (5 developers, 1 QA, 1 Support Engineer)
    responsible for about ten products to reduce risk and process credit applications submitted by clients.
    - 3-week sprints with continuous production deployment (continuous delivery).

    Main projects:

    - Implementation of 6 new products (Web API) (end-to-end, from scoping to production / zero lines of code initially):
    o Outbound phone campaigns: to assist clients in completing their applications (in France).
    o Pricing: for country price managers, enabling them to view/modify pricing grids offered to clients during the subscription tunnel (FrontEnd + BackEnd).
    o Credit Scoring: for countries, measuring the risk associated with different client profiles using machine learning algorithms (Azure ML).
    o Credit application dispatch: among the various operational teams at YC (sales, back office, credit analysis) for all countries (FrontEnd + BackEnd).
    o Automatic credit granting refusal based on analysis of information from bank aggregations (bank reader) provided by the client in France and Spain.
    o Fraud detection and verification of the compliance of customer onboarding.

    - Redesign of the credit approval CRM: credit analysis tool in all 5 countries (FrontEnd + BackEnd).
    - Redesign of the contract search tool for all countries (FrontEnd + BackEnd).
    - Hundreds of Quick Wins (small enhancements) to improve the productivity of operational teams.

    Interactions:
    The stakeholders (sponsors) for the projects mentioned above are:
    - CEO France.
    - Sales and recovery teams in France.
    - Credit analysis teams in France, Italy, Spain, Portugal, and Germany.
    - Anti-fraud teams in France, Italy, Spain, Portugal, and Germany.
    - Risk team and data scientists (central).
    - Compliance team (central).
    - Price managers in France, Italy, Spain, Portugal, and Germany.
    - International team responsible for country growth (Italy, Spain, Portugal, and Germany).

    Responsibilities:

    - Prioritization of needs with the business.
    - Management of the team's tech roadmap.
    - Backlog management.
    - Facilitation of team activities (Agile ceremonies, onboarding workshops, etc.).
    - Daily support for operational teams.

    Key Achievements++:
    - Implementation of the Scrum methodology within the team, replacing Kanban.
    - Support for the transition of the tech organization from feature teams to component teams.
    - Transverse management of the implementation of a new credit buyback product (7 teams impacted).
    - Launch of a new country (Germany).
    Agile methodology Scrum Kanban User Interface Design User Experience Design API Microsoft Azure User Testing Microsoft Powerpoint Microsoft Visual Studio Microsoft Excel Microsoft Word
  • ENEDIS (Ex ERDF)
    Project Manager
    ENERGY AND UTILITIES
    April 2016 - August 2017 (1 year and 5 months)
    Nanterre, France
    Scoping and transverse management of projects within the ICAM division (Customer Interfaces and Market Players) of Enedis' IT department, encompassing applications for digital customer relations and exchanges with various electricity market players.

    Main projects:
    - Scoping of the "customer gestures" project: customer compensation following Enedis' failures during an intervention. Affected tools: CRM and Enedis customer portal.
    - Scoping of the "self-consumption" project: customer relationship management for clients who produce and consume electricity. Affected tools: CRM and Enedis customer portal.
    - Deployment of a transverse document management project for storing all documents exchanged with clients.

    Organization:
    - Business scoping team of 16 people supporting about ten project teams within the ICAM division.

    Interactions:
    - Customer relations business teams.
    - Mass market business teams.
    - Enedis IT project teams.
    - ICAM division management committee.

    Responsibilities:

    - Scoping and prioritization of business needs.
    - Solution definition with architects and urban planners.
    - Management of the budget allocated by the business to IT.
    - Definition of a transverse schedule.
    - Support for project teams during delivery phases.

    Key Achievements++:
    - Implementation of a Kanban board for tracking the progress of the team's scoping work.
    Project Management
  • ENEDIS (Ex ERDF)
    Product Owner
    ENERGY AND UTILITIES
    July 2012 - March 2016 (3 years and 9 months)
    Nanterre, France
    Product Owner for the connection domain of the SGE project, Enedis' web portal for exchanges with various electricity market players.

    Main projects:
    Adaptation of the SGE portal for the connection and installation of new Linky meters.

    Organization:
    - Within the SGE project; 8 agile teams of 7/8 people organized into feature teams (2 teams per business domain: connection, metering, business market, mass market).
    - Product Owner of two feature teams in Agile Scrum (4 developers, 1 designer, 1 Scrum master): one team in Paris and one team in Lille in a distributed setup, responsible for the connection domain.
    - 2-week sprints with production deployment every 3 sprints (8 releases per year).

    Interactions:
    - Connection business teams.
    - Metering business teams.

    Responsibilities:

    - Breaking down requirements into User Stories.
    - Writing User Stories.
    - Supporting developers.
    - Validating User Stories through functional testing.
    - Participating in various Agile ceremonies.

    Key Achievements++:
    - Support for the project's Agile transformation.
    Agile methodology Scrum SQL

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Education

  • Global Management
    UCI - University Of California Irvine
    2010
  • Engineer
    ECE Paris
    2011

Certifications

  • Scrum Product Owner
    Scrum Alliance
    2016

Skill set (26)

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