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Ghali KhomsiGK

Ghali Khomsi

Expert in digital data analysis and funnels

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ghali

Passionate about data marketing and optimization and performance challenges, I work for large organizations on issues related to data and its marketing activation: collection and digital strategy, automation and project structure in agencies, consulting firms, client-side, and within major media.

  • French

    Native or bilingual

  • English

    Fluent

  • Arabic

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Futura
    Head of Audiences and Brands
    PRESS AND MEDIA
    January 2022 - Today (4 years and 5 months)
    Saint-Raphaël, France
    Multichannel deployment of Futura brands (formats and business models):

    - Management of content, audience, CRM, and social media teams;
    - Development of the marketing mix and launch of new brands;
    - CRM strategy: acquisition, engagement, and customer loyalty;
    - Overhaul of the paid subscription offer;
    - Audience and community development;
    - Diversification of acquisition channels (owned / earned / paid);
    - Implementation of reporting and business intelligence tools;
    - Participation in the design of new commercial offers;
    - Deployment of the new Futura data strategy;
    - UX / UI product development;
    - Strategic partnerships;
    - Monitoring of the P&L for the various divisions;
    Brand Management Team management Google Analytics Marketing Google Tag Manager Google Data Studio CRM Podcast
  • TF1
    Lead Insights & Audiences
    FILM AND AV
    October 2019 - January 2022 (2 years and 3 months)
    Paris, France
    My role as Lead Audiences and Insights focuses on understanding our audiences' behavior on our data assets, analyzing market trends, and supporting our brands in monitoring the performance of our digital initiatives. The audiences and insights department is responsible for:

    - Producing studies for advertisers and our publishers to enable them to communicate and deliver the right message to the right target (Offer "Insight Lab by Unify");
    - Studying audience journeys to improve conversion and optimize engagement with our content;
    - Deploying and maintaining a consistent data collection strategy at the group level through the definition of common KPIs for all our web, app, and AMP publishers;
    - Ensuring our data collection strategy complies with GDPR evolutions and CNIL recommendations;
    - Monitoring KPI evolution through performance monitoring of our digital platforms in consolidated dashboards for various business profiles;

    - Management of a team of 4 people
    audience insight analytics data
  • SNCF RESEAU
    Senior Web Analyst – Data collection strategy
    TRANSPORTATION
    July 2018 - October 2019 (1 year and 3 months)
    Saint-Denis, France
    Reporting to the SNCF group's digital department, whose role is to accelerate the group's digital transformation, my main missions at Fab Design are:

    - Launch of the CRO committee and animation of the SNCF group's CRO specialists community
    - Thematic analyses of user behavior and digital tool usage within the group's digital ecosystem.
    - Co-construction of SNCF's global user data collection strategy
    - Preferred support for 2 internal entities in defining their collection and measurement strategies
    - Overhaul of the monthly communication newsletter on SNCF digital achievements and the latest consumer insights
    - Training internal teams on the use of tools (analytics, data visualization, UX analytics, A/B testing...)
    - Facilitating workshops for analytics and data visualization projects
    - Creation of tagging plans and dashboards for various business profiles
    - Monitoring workload plans and resource allocation
    - Tracking of "Firebase Analytics" tracking projects

    Tools: Google Marketing Platform (Analytics 360, Tag Manager 360, Optimize 360, Data Studio...), Tag Commander, Usabilla, Content Square, MailChimp, AppAnnie, MoodPeek, Hotjar...
Check out Ghali's experience

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Education

  • Master in Management - Marketing
    NEOMA Business School
    2015
    Marketing d'étude, communication et intelligence marché
  • M2 - Marketing
    Institut Supérieur de Commerce et d'Administration des Entreprises (ISCAE)
    2015

Certifications

  • How to be a good manager ?
    NUMA
    2021
    Leadership Team management
  • Content Square - Client Certification
    Content Square
    2019
Ghali's certifications are only visible to Malt Community members

Skill set (39)

Data analysis
Microsoft Excel
Data visualization
Communication strategy
Media
Content marketing
SQL
Branding & Identity
Google Analytics
Google Tag Manager
Data layer
Web analytics
Leadership
Team management
Google Search Console
Web marketing
Digital marketing consultant
Web marketing strategy
SMO
Inbound marketing
Traffic acquisition
Brand Management
Marketing
Google Data Studio
CRM
Podcast
audience
insight
analytics
data
usabilla
Feedback
Hotjar
Dashboard
Performance management
VBA
HTML5
JavaScript
SEO

Categories