Freelancer profile translated to English.

Description

After 5 years of data marketing consulting at Accenture and 55, I have developed skills in web analytics (tracking, dashboarding, web analysis), data analysis (SQL, Big Query, data processing) and web & app project management (GA4 implementation, CMP deployment...).

Passionate about e-commerce, I decided to specialize in supporting e-commerce businesses to help them make the most of their Marketing & Analytics data. If you have an e-commerce business, I can assist you with the following projects:

- Tracking & GDPR Audit

- Web & App Tracking: KPI definition, creation and maintenance of tagging plans, tool configuration (Firebase, GA4, GTM...), testing.

- Server-side tracking implementation

- Consent mode v2 setup

- Media Tracking: ads pixels, conversion tags, Google Ads enhanced conversion...

- Dashboard production and maintenance: marketing campaign performance monitoring...

- Analytics tool deployment & maintenance: GA4, Matomo, Piano Analytics...

- CMP setup & management (Didomi, OneTrust...)

- Analysis & CRO: conversion path optimization, marketing campaign performance improvement...

- Consulting/coaching/training

I am also a lecturer for an elective course on data modeling in the Specialized Master in Big Data at ESCP.

Feel free to contact me!

Ghali

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

BFORBANK
Bforbank
BANKING AND INSURANCE
December 2023 - Today (2 years and 6 months)
Paris, France
✓✓ Data analytics lead's right-hand man in building the team
✓✓ Define the company's measurement strategy
✓✓ Benchmark and implementation of analytics tools: Adjust, AT Internet,
Content Square, Kameleoon, Tag Commander, Didomi
GENERALI France
Senior Webanalyst
BANKING AND INSURANCE
September 2022 - December 2023 (1 year and 3 months)
Paris, France
✓✓ Data analysis in webanalytics tools (AT internet & GA): performance analysis
of acquisition campaigns, on-site analysis for conversion rate optimization
✓✓ TMS & CMP configuration: tags and privacy banner implementation
✓✓ Production of various reporting: monthly report to the executive committee,
Data Studio dashboards for business teams (marketing & product)
fifty-five
Senior Data Analytics Consultant
January 2022 - June 2022 (5 months)
Paris, France