Freelancer profile translated to English.
Back to original languageAbout Gersende
Experienced financial executive, I support SMEs, mid-market, and growing companies in their management, financing, digitalization (integrating AI), transformation, and sustainable performance challenges by balancing financial performance, operational excellence, and long-term value creation.
With over 25 years of experience in audit, financial management, and organizational transformation, I now act as an outsourced CFO to provide executives with high-level financial expertise, without the immediate need to hire a full-time financial director.
I help companies to:
✔ Structure their finance function and management tools
✔ Secure their cash flow and improve their profitability
✔ Implement relevant reporting and performance indicators
✔ Support financing needs, growth phases, acquisitions, transformations, or internationalization
✔ Strengthen governance and risk management
✔ Integrate CSR and sustainable performance issues into corporate strategy
My background has allowed me to work in various environments: SMEs, mid-market companies, international groups, real estate, services, asset management, multi-site profit centers, and high-growth organizations.
Among my achievements:
• Support for businesses that have experienced over 50% growth in 2 years
• Implementation of financial and non-financial reporting for executives, investors, and banks
• Refinancing of debt and cash flow optimization
• Management of transformation projects, digitalization, and ERP deployment
. Migration to a Shared Service Center (SSC)
• Obtaining and renewal of ISO 9001 and 14001 certifications
• Structuring of international organizations and change management
My conviction: a high-performing finance department should inform decisions, secure development, and contribute sustainably to value creation.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Bras Droit Des DirigeantsCFONovember 2025 - Today (9 months)Paris, France• Outsourced Financial Management Missions – Packaged Missions◦ • Financial performance management (implementation of simple dashboards and indicators for real-time performance tracking, profitability analysis by activity/clients/projects, cost review and rationalization, etc.)◦ • Cash flow security and optimization (development of cash flow forecasts and tracking against actuals, anticipation of short or medium-term financing needs, control of client receipts, negotiation of supplier payment terms, support for financing and LBO searches)◦ • Structuring of financial systems and internal processes (review and validation of accounting procedures, implementation or improvement of management tools such as ERP/API/reporting tools, etc.)◦ • Structuring/management of accounting and controlling teams (in France and abroad)◦ • Support for ambitious financial projects (Business plan implementation, structuring of growth or transformation projects, change management support, etc.)◦ • Strategic support for executives in decision-making and organizational transformation (based on clear financial analyses)◦ • Support for French companies operating abroad (harmonization of reporting in a multicultural context, interface between local teams, external partners, and management)
- SAVILLS SAFinancial Director – Director of Quality and Environmental Management System (QEMS)REAL ESTATEJanuary 2018 - November 2025 (7 years and 10 months)Paris, France• Deployment of organizational transformation across 40 clients in France and abroad and +1 million m² of managed assets to support rapid growth (+50% in 2 years)• Management of business process and system digitalization (infrastructure and applications): implementation of a source-to-pay solution, electronic document management, electronic invoicing, ERP evolution, digital tool deployment, cloud migration• Implementation of reliable reporting tools and adapted KPIs to cross-reference financial, non-financial, and commercial performance• Integration of Belgium into the French organizational scope: diagnosis, implementation of systems and procedures to ensure monitoring and regularity of operations• Structuring and deployment of the Quality and Environmental Management System certification project, obtaining and managing ISO 9001 and 14001 certifications, preparation for ISO 45001 certification, integration of the Group's CSR policy• Support for clients in implementing their ISO 27001 certification, Information Security Management System• Support for foreign clients on the regularity of their systems and procedures in accordance with French legislation• Management of international teams, training, and change management support
- G.D.E FINANCE LTDFinance Transformation Consultant, ManagerE-COMMERCEJanuary 2016 - August 2017 (1 year and 7 months)Londres, United Kingdom• Diagnosis, structuring & transformation of the finance function• Support for business transfer as part of the creation of a European headquarters in the UK• SAP migration with dual GAAP accounting standards, change management• Extension of the mission to the European scope, particularly Germany
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Education
- Executive certificateCentrale Supelec Exed2024Executive certificate
- Corporate Legal Counsel Diploma (D.J.C.E)University of Rennes2001Diplôme de Juriste Conseil en Entreprise D.J.C.E