Freelancer profile translated to English.
Back to original languageAbout Germain
I support innovative and optimistic companies in defining and expressing their positioning. A positioning dedicated to guiding how they conceive their business today and tomorrow, orchestrate their communication, think about their customer experience, or organize their activity.
Here's a glimpse of what I've done in the past that might interest you:
+12 years in agencies (media / communication / digital) supporting communication, marketing, or digital transformation projects for great companies in the transport and mobility, food, energy, leisure and entertainment sectors, etc...
+3 years structuring and managing the Brand Content unit at BETC Fullsix.
But also:
Avid for fresh air. Father of 2 children. Always up for new adventures!
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km)
Experience
- Germain CouteleauBrand Strategy | Experience | ContentCONSULTING AND AUDITSJuly 2021 - Today (5 years and 1 month)Paris, Île-de-France, FranceI support innovative and optimistic companies in defining and expressing their strategic positioning. A positioning guiding the way they do their job now and will do in the future, the way they orchestrate their communication, they design their experience or even the way they organize their activity.
- SANE STANDARDAssociate and CMOFASHION AND COSMETICSJune 2021 - November 2021 (5 months)Paris, Île-de-France, France👕At SANE our aim is to make sustainable fashion the new movement people want to wear. Our certification for sustainable fashion products helps brands to communicate their commitments. We don’t have the ultimate definition of « sustainable fashion » but we are convinced it must be approached in a holistic way. This is the reason why we guarantee that products certified by SANE are made with equal respect for the environment, worker’s rights and consumer’s health.
- BETC FullsixBusiness Director + Head of ContentDIGITAL AND ITJanuary 2017 - June 2021 (4 years and 5 months)PantinHead of content📱 Set-Up of the unit | Supervision of a 30+ members teamBusiness Director✈️ Air France: Integrated brand communication | e-acquisition | social media🚗 Peugeot: Integrated brand communication | social media | CRM🐶 Royal Canin: Content strategy and content operation (+50 markets)
Recommendations
FU
FU
+2
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Education
- Licentiate degreeLes OiseauxMaster 2 Marketing, Communication & Strategy- INSEEC, Paris Direct marketing, Market research/studies, Brand Management, Merchandising, Retailing, CRM, International marketing, E-commerce, etc. BTS Commercials Actions
- BACHELOR DEGREE; Baccalaureate of economical sciences (HSCLes OiseauxMaster 2 Marketing, Communication & Strategy- INSEEC, Paris Direct marketing, Market research/studies, Brand Management, Merchandising, Retailing, CRM, International marketing, E-commerce, etc. BTS Commercials Actions