Freelancer profile translated to English.
Back to original languageAbout Germain
Digital marketing consultant with 4 years of experience, trained in web project management and user experience, I have collaborated with renowned brands (including McDonald's) as well as public sector organizations (hospitals and nursing homes/day care centers).
Mission:Transform your digital presence into a true business growth lever.
My Expertise
- Strategy & Audit:360° audit of your digital ecosystem, identification of growth levers, and construction of profitable acquisition strategies.
- Local Visibility & SEO:Optimization of your presence on search engines to be found where your customers are looking for you.
- Website:Creation, redesign, maintenance, and improvement of your site.
- Customer Journey:Reframing and structuring your pages to clarify your offer and facilitate contact (calls, forms).
- Artificial Intelligence:Integration of AI tools to optimize your content, create visuals, and write to increase daily efficiency.
Why trust me?
- Passionate about digital:My interest in innovation drives me to stay constantly updated to explore new solutions and optimize your performance.
- Adaptability and Flexibility:Having worked in diverse environments, I quickly adapt to your specific challenges to adjust my strategies to your objectives.
- A 360° view of digital:Thanks to my dual training in web project management and user experience (UX), I approach your issues holistically to build a coherent and effective ecosystem.
My Key Skills
Digital Strategy, Acquisition, SEO, SEA, SMA, Website Creation (WordPress, Woo Commerce), User Experience, Figma, Web Project Management, GA4, Search Console, Google Ads, AI (ChatGPT, Claude, Gemini), VSEs/SMEs, Public Sector.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- VLB eurl, McDonald'sDigital Project ManagerRESTAURANTS AND FOOD SERVICEJanuary 2022 - Today (4 years and 7 months)Villiers-le-Bel, FranceContext:Leading the visibility and commercial development strategy for a group of 3 establishments.Objective:Maximize customer traffic and engagement through an omnichannel local marketing strategy (physical and digital).
- Local Referencing (SEO):Optimization of Google Business Profile listings (updates, review management, and local visibility) for the 3 points of sale.
- Communication Strategy:Design and deployment of marketing campaigns to maximize engagement and traffic across the entire network.
- Social Media Acquisition and Engagement:Definition of the local marketing strategy, editorial line, content production, distribution, and performance monitoring.
- Event Marketing:Design and deployment of local events (highlights, offers, seasonal operations), stakeholder coordination, and impact measurement.
- In-Store Experience Optimization:Close collaboration with operational teams to ensure consistency of the in-restaurant experience and rigorous application of standards.
- Project Management and Oversight:Leading marketing initiatives, monitoring key performance indicators (KPIs) through dashboards, and reporting results to management.
- Market Analysis:Conducting market research, competitive benchmarking, and audience segmentation to identify local opportunities.
- GAPASDigital & Inclusion Project ManagerMEDICALJanuary 2020 - January 2021 (1 year)Montfermeil, FranceContext:Leading the digital component of the "My Connected Garden" project.Objective:Promote the autonomy, communication, and social inclusion of adults with autism through a sensory garden and an interactive vegetable patch.
- Creation of Adapted Materials:Creation of digital sheets (pictograms, sounds, photos) on Autilink for learning planting cycles.
- Sensory Digital Mediation:Facilitating workshops on tablets to reduce residents' hypersensitivity to nature.
- Personalized Journeys:Adapting digital interfaces according to the motor and cognitive specificities of users.
- Technical Liaison:Collaboration with the developer to define the functionalities of the dedicated mobile extension.
- Inclusive Coordination:Planning workshops.
- HÔPITAL DELAFONTAINEIT Deployment ManagerMEDICALJanuary 2019 - January 2020 (1 year)Saint-Denis, FranceContext:Mission to modernize infrastructure and optimize deployment processes.Objective:Industrialize workstation preparation and manage network migration to improve the operational efficiency of the GHT.
- Project Management:Deployment of digitization solutions (scanners), including user training on new dematerialization workflows.
- Deployment Industrialization (FOG Project):Analysis, installation, and configuration of a FOG server. Creation of custom masters (OS images) to automate deployment across the entire fleet.
- Maintenance and Reliability:Second-level diagnostics and resolution of complex incidents, ensuring high availability of digital tools for healthcare professionals.
- Quality Assurance (Technical Acceptance):Performing functional tests and validating application environments before production.
- Network Transition Management:Technical coordination of the switch to dynamic addressing (DHCP), ensuring connection continuity for critical services.
- Technical Documentation:Writing installation procedures and user guides to sustain implemented solutions.
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Education
- Master's Degree in UX Design and Digital StrategyCampus Fonderie de L'Image2025
- Bachelor's Degree in Web Project Management and Digital StrategyCampus Fonderie de L'Image2023