You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Ger DoyleGD

Ger Doyle

Customer Experience & Operations Consultant

€1,000/day
Barcelona, ES
15+ years

Average response time: 1 hour

About Ger

I help companies build and run the customer experience operation that scales — the operating model, governance and insight engine underneath it. Twenty years leading CX and operations across SaaS, aviation, healthcare, financial services and BPO have taught me that most customer problems are operating-model problems in disguise: missed SLAs, slow onboarding, support that can't scale, insight that never reaches the people making decisions.


My focus is customer experience management and Voice of Customer done properly — turning NPS, CSAT and customer health data into something leadership actually trusts and acts on. At one global business, I inherited a VoC programme that internal audit had flagged: contacts were being cherry-picked, data quality was weak, and response rates were low, so nobody trusted the numbers. Working with the regional and executive teams, I audited and cleaned the contact base, streamlined the survey approach, and wired insight back to account teams through proper feedback loops. Response rates went from 6% to 30%, and the data became something the business could act on.

That's the pattern in most of my work: redesign how the operation actually runs, then leave behind the governance and the continuous-improvement engine that keep it improving after I've gone. In a global SaaS post-sales operation, that meant rebuilding service delivery across three regional hubs — lifting SLA adherence from 72% to consistently over 85%, moving CSAT from 65% to over 80%, and cutting onboarding cycles by a third.

I've done this from global enterprises like Roche, Citi and SITA through to building customer functions from zero. I work hands-on with leadership teams, bring enterprise rigour at the pace an independent engagement demands, and care most about the operation running better than I found it.
I take on CX and operations transformation, VoC and customer health programmes, service delivery redesign, and interim leadership.
  • English

    Native or bilingual

Can work on-site
Barcelona (up to 50km), Girona (up to 50km)

Experience

  • SITA (SaaS/On-Prem Aviation Tech)
    Global Head - Customer Experience Operations
    AVIATION AND AEROSPACE
    March 2024 - April 2026 (2 years and 1 month)
    Barcelona, Spain
    Defined and executed global CX operations strategy across four Business Units and regions. Built the operating model, governance framework, and delivery infrastructure that connected customer insight to actionable decision making — driving measurable improvements in efficiency, cost, and operational performance.
    Customer Experience Operations Target Operating Model Business Transformation KPIs and Metric Definition and Monitoring
  • CloudBlue (SaaS/On-Prem Monetization Platform)
    Global Director, Customer Operations & Service Delivery
    DIGITAL AND IT
    February 2021 - March 2024 (3 years and 1 month)
    Barcelona, Spain
    Built and ran a 100+ person post-sales operation across seven functions — Customer Support, Technical Account Management, Data Analytics, Onboarding, Commercial Services, PMO & Operations. Hands-on operational leader responsible for performance, governance, and cross-functional delivery across three regional hubs (Toronto, Sydney, Santander), focused on efficiency and retention.
    Operations Customer Experience Target Operating Model customer service PMO
  • Roche (SaaS/App/E-Commerce for Diabetes Care)
    Head of Sales & Marketing Operations
    PHARMACEUTICALS INDUSTRY
    December 2019 - December 2020 (1 year)
    Barcelona, Spain
    – Launched B2C e-commerce across 6 European markets, generating CHF 2.6M in incremental annual revenue and establishing scalable digital commerce capabilities.
    – Piloted B2B e-commerce model in the US, capturing CHF 1M in competitor revenue and validating the expansion strategy.
    – Re-engineered Salesforce Sales Cloud operating model, driving 40% productivity improvement across sales teams.
    – Standardised continuous glucose management enrolment processes across 5 affiliates, delivering CHF 400K in operational savings and improved regulatory compliance in managing patient health data.
    Digital Transformation Operations Salesforce Business analysis E-commerce

Recommendations

Be the first to recommend Ger

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Degree in Computer Science
    Ulster University
    Degree in Computer Science

Skill set

Categories