Freelancer profile translated to English.
Back to original languageAbout Géraud
Leaders: Make LinkedIn a REAL lever for influence ✍️
After several years as a ghostwriter incommunication agencies (Publicis Consultants, Bearideas...)**, I now support leaders in structuring their communication and strengthening their presence on **LinkedIn.
My references👉 Auchan, Leroy Merlin, Fondation de France, Citeo, Caisse d’Épargne, Veolia… (10+ major accounts and mid-to-large companies)
My method:
A3-levelstrategy, customizable according to your objectives:
Level 1: Structuring Leader Communication
Specifically 🎯
- Audit of your profile and LinkedIn presence
- Definition of a clear and consistent editorial line
- Formalization of communication markers and territories
- Alignment with business and reputational objectives
Level 2: LinkedIn Ghostwriting & Editorial Support
Specifically🎯
- Ghostwriting of LinkedIn posts, articles, op-eds, speeches...
- Management of the editorial rhythm
- Digital watch & social selling (interactions, influence mapping...)
- Performance tracking and content optimization
Level 3: Orchestration and Amplification
Specifically🎯
- Coordination of communication at the Executive Committee level (coaching & ghostwriting)
- Deployment of employee advocacy programs (training & team animation)
🤝 Let's Talk
Whether you are a leader, in the communications department, or in an agency: let's discuss your challenges and find the solutions that suit you now!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- BearideasSenior Consultant in Digital Influence & AdvocacySOCIAL NETWORKSOctober 2023 - October 2025 (2 years)Paris, FranceGhostwriting & Advocacy (leader & employee)
- Ghostwriting for leaders (LinkedIn, op-eds, interviews…)
- Design of advocacy programs (mapping, content, KPIs)
- Animation of internal ambassador teams (employee advocacy)
- Creation and facilitation of training on digital communication
Account Management & Social Media Consulting (major accounts)- Management of major national and international client accounts
- Supervision and operational management of multidisciplinary teams (juniors and seniors)
- Development and deployment of tailor-made editorial strategies
- Operational and strategic consulting in digital communication
- Content writing and production
- Strategic and sector watch, crisis management and team coordination
Agency Development & Positioning- Active participation in tenders
- Contribution to the structuring of the "Influence & Advocacy" offering
- Strategic thinking on the agency's differentiating positioning in influence communication
**References**: Auchan, Leroy Merlin, Fondation de France, Veolia, Citeo, Maison des Eaux Minérales Naturelles. - Denjean & AssociésCommunications OfficerCONSULTING AND AUDITSMay 2023 - October 2023 (5 months)Paris, FranceSocial Media Management
- Renewal of the editorial strategy and visual identity
- Community management of external social media (LinkedIn, Instagram, X) and internal (Sociabble)
- Digital watch
- Development and presentation of digital reports
Content Writing- Writing of the CSR Report, SEO-optimized web articles, internal newsletters, and social media posts
Event Management- Planning and hosting of student events, team-building activities, after-work gatherings, and webinars
- VOXA Lobbying for goodConsultantCONSULTING AND AUDITSJuly 2022 - May 2023 (9 months)Paris, FranceBranding
- Brand definition and implementation (naming, storytelling, positioning)
Social Media Management- Social media strategy and management (editorial line definition and content creation)
- Content writing (web writing, commercial content)
- Reporting and performance tracking
Reviews
Recommendations
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Education
- Master 2 (M2), Communication Management (Magistère)CELSA - Graduate School of Information and Communication Sciences2021Master 2 (M2), Management de la communication (Magistère)
- Master 2 (M2), French Language and LiteratureSorbonne University2020Master 2 (M2), Langue et littérature françaises