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Gerard Mestres MasGM

Gerard Mestres Mas

Senior Digital and Web Product Designer | UXUI

€280/day
Vilanova i la Geltrú, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gerard

I am Gerard Mestres, a freelance senior digital product designer.

As a multidisciplinary professional, I cover the entire product design process, including branding and web design if the project requires it:

Brand strategy
Visual identity: logo, palette, typography, and visual system
Functional requirements
Information architecture
Wireframes and UX flows
UX writing
High-fidelity custom UI
Component library, styles, and variants
Documentation for handoff to development
Support during development
Pre- and post-launch product review
Product iterations

You can see my work at gerardmestres.com

With over ten years of experience in product design, I have developed a way of working that is both autonomous and collaborative. I navigate ambiguity well, propose solutions to unresolved issues, and manage the design process while staying aligned with the agency and the end client. I always design with an understanding of how it will be built and how the product can grow, using systems designed for scalability. I do this by considering both user needs and business objectives.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Catalan

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Autónomo
    Digital Product & Web Designer | UX/UI | Freelance
    SOFTWARE PUBLISHING
    March 2022 - Today (4 years and 5 months)
    Vilanova i la Geltrú, Spain
    User Experience and Design
    • Design of flows and definition of information architecture.
    • Creation and optimization of user experience (UX) for web and applications.
    • UX writing in Spanish and English, focused on clarity and conversion.
    • Delivery of design to the development team with precise specifications.
    • Review, validation, and iteration of product design and development.

    Interface and Visual Design
    • Web design and creation of attractive and functional user interfaces (UI).
    • Creation of UI Kits and reusable design systems.
    • Brand design and development of complete style guides.
    • Branding design: definition of visual identity, logos, and graphic elements.
    • Photo retouching and generation of images with AI.

    Brand Strategy and Positioning
    • Definition of brand strategy and market positioning.
    • Creation of key messages and tone of communication aligned with the brand.
    • Supervision and visual coherence across all touchpoints.
    Adobe Photoshop Interface Design User Experience Design (UX) Web Design Expert Figma
  • DNA/Elmeunebot
    Product Designer
    May 2023 - April 2024 (11 months)
    Vilanova i la Geltrú, CT, Spain
    I worked as a Product Designer at DNA (formerly Elmeunebot), one of the most prominent product design agencies in the Valencian Community, where I participated in international projects, including the redesign and relaunch of SiriusXM, one of the leading streaming platforms in the US.

    This experience allowed me to specialize in creating scalable design systems, UX/UI optimization, and structuring digital products with a strategic approach.
  • Inana
    Product Manager and Lead Product Designer
    August 2021 - September 2022 (1 year and 1 month)
    Vilanova i la Geltrú, CT, Spain
    • Definition of product strategy and roadmap, OKR strategy, technological stack, and development briefing
    • Definition and design of information architecture and user flows
    • Product design review and iteration
    • Web design
    • Brand design
    • Design of presence on Apple Store and Google Play

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Education

  • Degree in Advertising and Public Relations, Advertising
    Escola Superior de Relacions Públiques, UB
    2013
    Grado en Publicidad y Relaciones Públicas, Publicidad
  • Technical Degree in Graphic Design (FP2), Graphic Design
    ETEA
    2016
    Técnico en Diseño Gráfico (FP2), Diseño gráfico

Skill set

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