Freelancer profile translated to English.
Back to original languageAbout Gerard
Managing the digital world through digital marketing, but especially within Advertising in all its colors and flavors with a main component in the Google ecosystem (SA 360, Google Ads, ...). With more than 5 years of experience helping businesses improve their results, specifically in the education and insurance sectors.
I have collaborated as a digital advertising specialist with agencies in Barcelona and have also collaborated in the SEM Master at BIGSEO.
Dynamic, energetic, and extroverted person.
Spanish
Native or bilingual
English
Conversational
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- MAKING SCIENCEAdvertising ConsultantJanuary 2022 - Today (4 years and 7 months)Barcelona, Spain- Comprehensive management of traffic on Google Ads, Search Ads 360, YouTube Ads, META, and Microsoft Ads.- Definition of strategy for SEM and YouTube campaigns.- Creation, supervision, and execution of Paid campaigns.- Analysis, reporting, and optimization of campaigns for the achievement of global objectives.- Monitoring and identification of performance trends to propose improvement strategies in traffic acquisition across different markets.
- BIGSEO AgencySEM & PPC Specialist at BIGSEO AgencyFebruary 2021 - January 2022 (11 months)Barcelona, Spain- Account management and client results presentation.- Definition of strategy for SEM / remarketing / affiliation campaigns.- Creation, supervision, and execution of Paid campaigns (Google Ads, Microsoft Ads, Social Ads, Retargeting, etc.).- Analysis, reporting, and optimization of campaigns for the achievement of global objectives.- Analysis of efficiency and tactics in user acquisition across different markets.- Monitoring and identification of performance trends to propose improvement strategies in traffic acquisition across different markets.- Management of tags, events, and conversion tracking (Google Tag Manager and Google Analytics).
- MisterAdsJunior SEM & PPC SpecialistAugust 2020 - January 2021 (5 months)Mataró, Barcelona, SpainMister Ads emerged from the growth of the company at CarlesAlonso.- Comprehensive traffic management on Google Ads, Facebook Business Manager (FB and IG), Twitter Ads, TikTok for Business, and Spotify Ad Studio.- Improve organic SEO positioning: analysis, optimizations, content creation, and reporting.- Management of SEM, affiliation, social media, remarketing/retargeting campaigns (Google Ads).- Keyword research and categorization.- Optimization of results to achieve better ROI and ROAS.- Monitoring of established KPIs evolution (impressions, clicks, CTR, conversions, etc.).- Competitor analysis and identification of trends and seasonality.- Management and improvement of CMS (WordPress, Prestashop, Shopify, etc.).
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Education
- Postgraduate in Web Analytics, MarketingInesdi Digital Business School2020Posgrado en Analítica Web, Marketing
- Degree in Marketing and Digital Communities, MarketingTecnocampus2019Grado en Marketing y Comunidades Digitales, Marketing
Certifications
- Search Ads 360 Certification ExamGoogle Digital Academy2023
- Google Ads - Measurement CertificationGoogle Digital Academy2023