Freelancer profile translated to English.
Back to original languageAbout Gerard
Are your data reliable? Are you making decisions with broken tracking?
I help companies and agencies build a digital measurement system that truly works: correct, complete, and actionable data for confident decision-making.
Unlike most web analysts, I combine technical implementation experience with a Data Science background (Python, SQL, Machine Learning), which allows me not only to measure well but also to analyze in depth and extract insights that others miss.
My services include:
- Tracking audit: I detect what data is being lost or measured incorrectly
- GA4 and GTM implementation from scratch: events, conversions, and data sources configured correctly
- Migration from Universal Analytics to GA4
- Dashboards and reporting in Looker Studio and Power BI
- Measurement plan aligned with your business objectives
Who I work for:
Medium-sized companies without an in-house specialist, SaaS, digital products, and agencies that need a punctual expert for a specific project.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- CleveralsGrowth MarketingJune 2024 - December 2024 (6 months)Design and implementation of acquisition and conversion strategies, leadership of multidisciplinary teams with agile methodologies, market analysis, and optimization of advertising campaigns with a Data-Driven approach.
- GradhermeticDigital Marketing ManagerJanuary 2023 - April 2024 (1 year and 3 months)Terrassa, SpainDesign of integral digital strategy, SEO and SEM campaign management, conversion funnel optimization, leadership of multidisciplinary teams, definition of KPIs for strategic decision-making.
- Riba ComunicaciónWeb Designer atFebruary 2011 - April 2018 (7 years and 2 months)Barcelona, SpainDesign and development of digital presence and branding. Reduced bounce rates with responsive websites and UX/CRO optimization. Created visual identities aligned with digital strategy. Coordinated creative teams with a focus on results.
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Education
- Master's in Data Science & AINuclio Digital School2024icenciado en Ciencia de Datos con experiencia práctica en Python, SQL, Git y Google Colab. Especializado en limpieza, procesamiento y visualización de datos, así como en el uso de Power BI y técnicas de Web Scraping. Conocimientos sólidos en Machine Learning, Deep Learning y despliegue de modelos con MLOps
- Growth hackingProduct Hackers School2023Conocimiento avanzado en metodologías de crecimiento como Solid Growth, Growth Loops y GOI Tree. Aplicación de inteligencia artificial (IA) para escalar procesos de adquisición, medios y optimización continua en estrategias de Growth Marketing.