Freelancer profile translated to English.
Back to original languageAbout Gérald
With over 20 years of experience in the retail market, my passion and entrepreneurial spirit led me to create La Boîte Collector in 2012.
I developed a destination store and consolidated a loyal community. I identified and integrated exclusive brands in the Karhu, Diadora, Saucony region, organized several events, such as the Textimoov exhibition with Lille 3000 or Gazo & Tiakola with Ofive, the 10th anniversary at Saint Sauveur, block parties at La Boite Collector, and provided my strategy expertise to brands such as 'Asics, Saucony, and Décathlon.
French
Native or bilingual
English
Basic
Can work on-site
Lille (up to 50km)
Experience
- L.B.CFounderApril 2024 - Today (2 years and 2 months)Lille, FranceOur experience as a store has given us a 360° view of the business, allowing us to be both creative and responsive to market demands. Driven by the desire to promote urban and sports cultures, we operate on several fronts: consulting, products, and events.
- LA BOITE COLLECTOR (SHOP)FounderAugust 2012 - February 2024 (11 years and 6 months)Lillers, FranceI managed the administrative and financial aspects of my company, with a turnover of €573K, a team of six employees, and a website with 72K visitors per year. I maintained prestigious client relationships. I also produced video and photo content for marketing campaigns and social media, thereby developing a community of 25K followers.
- Le supermarketManagerJune 2010 - May 2011 (11 months)Lille, FranceTook over the management of a beverage establishment. My responsibilities included managing staff, artist programming, events, and communication.
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Education
- Professional Baccalaureate in Business Administration, IT Administration and ManagementCNEDBaccalauréat professionnel gestion administration, Administration et gestion de l''informatique
- BPJEPS for all physical activities, Sports EducatorCREPS Hauts-de-FranceBPJEPS activités physiques pour tous, Educateur sportif