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Gerald SagoeGS

Gerald Sagoe

Creative Direction & Content Production for Brands

€695/day
London, GB
15+ years

Average response time: 1 hour

About Gerald

I’m a London-based Producer and Director working at the intersection of film, social and culture.

I help brands, agencies and talent create content that doesn’t just look good, but resonates — grounded in audience insight, platform behaviour and strong storytelling.

With a background in both filmmaking and social content, I specialise in developing ideas that translate across platforms, from cinematic brand films to social-first campaigns designed for TikTok, Instagram and YouTube.

I’ve worked with brands including Nike, Chelsea FC, Sky, Disney and Warner Music, delivering content that responds to cultural moments, engages communities and drives real attention in crowded feeds.

My approach combines creative direction with strategic thinking; ensuring every project has a clear idea at its core, a strong visual identity, and a defined role within a wider content ecosystem.

What I offer:

Creative Direction
Concept development, campaign thinking and visual identity across film and social

Content Strategy
Platform-native ideas informed by audience behaviour, trends and distribution

Production (End-to-End)
From development through to shoot and post-production, working with trusted crews

Social & Branded Content
Short-form, long-form and campaign content designed to engage and travel

Approach:

I work as a creative partner, not just an executional resource.

Whether it’s a one-off film, a social campaign, or an ongoing content strategy, I focus on building ideas that feel culturally relevant, visually distinctive and aligned with your audience.

Typical projects:

Brand campaigns and social-first content series

Film and video production (commercial, branded, documentary)

Content strategy and development for launches or rebrands

Talent-led and creator-driven content

Working together:

Available for both day-rate and project-based work.

Projects typically range from single shoot days to full campaign development and production.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Sky
    Senior Producer (Creative & Content Lead)
    July 2021 - November 2025 (4 years and 4 months)
    • • Led development of social-first campaigns and creative concepts across entertainment and cultural programming
    • • Created platform-native content strategies for TikTok, Instagram and YouTube
    • • Developed culturally relevant ideas responding to trends, talent and audience behaviour
    • • Delivered high-volume, reactive content in fast-paced environments
    • • Translated audience insights into engaging, shareable formats that drive performance
    • • Collaborated across marketing, media and creative teams to shape campaign output
    • • Directed shoots and oversaw post-production for social-first storytelling
  • Chelsea FC
    Digital Content Producer
    March 2019 - July 2021 (2 years and 4 months)
    • Led social and digital content creation for one of the world’s largest football brands
    • Created content around live match moments, player narratives and fan culture
    • Delivered reactive social content aligned to real-time football moments
    • Developed formats contributing to +190% YouTube growth (1.3M subscribers)
    • Produced content driving 104% YoY video growth
    • Collaborated with Nike and Beats by Dre on culturally-led football campaigns
    • Built content that connected with a global football audience across platforms
  • Soda Agency
    Head of Content
    September 2018 - March 2019 (6 months)
    • • Led creative strategy across EMEA for brands including Spotify, Google, TikTok and Disney
    • • Developed social-first campaign ideas and content strategies
    • • Managed creative teams to deliver culturally relevant, high-performing work
    • • Scaled agency revenue by 40% through campaign and client growth

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Education

  • BA
    Solent University
    BA

Skill set

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