Freelancer profile translated to English.
Back to original languageAbout Gérald
Entrepreneurship & Consulting:
- Creation of 2 digital agencies (Paris), one of which was sold to a publicly traded IT services company.
- Transition CEO for a digital agency specializing in service marketplaces (Paris).
- Acquisition of an art book distribution company (Paris).
- Advisor: board member of a co-working space (Brive la Gaillarde).
- Creation of an IT for equity division within one of the two agencies created: investment in 2 startups.
- Creation & launch of a startup as a side project of one of the two agencies created.
- 6 years as an organization & digital marketing consultant (Paris & London).
General Management & Strategy:
- P&L Management: management of profit centers up to €4.5 million, optimization of profitability and operating margins.
- Transitional Management: rapid takeover of governance, asset safeguarding, and service continuity during periods of change.
- M&A & Exit Strategy: preparing companies for sale, deal negotiation (Sell-side), and post-merger integration.
- Restructuring & Turnaround: crisis audit, management of collective proceedings, and business model pivot.
Business Development:
- Key Account Acquisition: penetration strategy.
- Tender Management: comprehensive management of complex bids, proposal engineering, presentations, and contractual negotiation.
- Go-to-Market Strategy: launch of new offerings, service packaging.
- Strategic Partnerships: creation of referral ecosystems to automate lead generation.
Organization & Digital Transformation
- Scaling & Growth: structuring Sales/Marketing/Delivery departments to support double-digit growth.
- Culture of Relational & Operational Quality.
- Digital Transformation: strategic & operational consulting.
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Hapi DigitalCEODIGITAL AND ITJune 2025 - Today (1 year and 2 months)Paris, FranceHapi defines itself as a digital agency & an outsourced Lab in the age of AI, with a results-oriented and performance-driven approach.It stands out through:- Strong integration of artificial intelligence in all processes,- Ability to accelerate scoping and design phases,- An approach focused on business impact and conversion.The agency offers comprehensive support for digital projects:1. Digital Strategy (Fast Strategy)Rapid market analysisProduct roadmap definitionOptimized technological choices2. User Experience & Design (Smart Experience)User researchUX/UI designOptimized journey design👉 AI enables the design of high-performing experiences faster than traditional methods.3. Development & Delivery (Sharp Delivery)Websites (showcase, portal)B2C / B2B E-commerceMobile applicationsCustom platformsIn "agency mode," Hapi adapts to client needs with several formats:- Complete projects- Evolutionary maintenance- Support & coaching- Taking over troubled projects ("rescue")In "outsourced Lab mode," Hapi becomes the ideation and production structure for its clients on all their projects, particularly those looking to leverage AI to accelerate their digital footprint, efficiency, and performance:Hapi primarily targets:- Companies with a strong digital transformation challenge- E-commerce players- Organizations seeking to improve their digital customer experience⚡ What sets HApi apart:- Advanced use of artificial intelligence at every stage- Significant time savings on strategic, creative, and development phases- Agile organization with centralized management and specialized experts- Approach focused on concrete and measurable results
- OrkesterHead of sales, partnerships, marketing & communicationDIGITAL AND ITJune 2025 - August 2025 (2 months)Paris, FranceORKESTER | Chief Revenue Officer - June 2025 – Present | Revenue: €4.5 million | 40 employees (3 entities based in Paris, Lyon & Laval) - Transitional Management Mission
- Unification of Go-to-Market Strategy:Harmonization of commercial and marketing messaging for the 3 entities (Paris, Lyon, Laval), creating a strong and coherent group identity.
- New Business Hunting & Acquisition:Active prospecting and acquisition of strategic accounts in the luxury and retail sectors, from needs identification to closing.
- Sales Cycle & Tender Management:Full management of responses to complex tenders: value proposition design, oral presentations, and contractual negotiation.
- Referral Strategy:Establishment and management of a network of strategic partners to generate a constant flow of qualified leads and maximize the agency's visibility.
- Revenue Mix Optimization:Management of Sales and Marketing strategy and development of strategic partnerships to accelerate qualified lead generation.
- Change Management & Synergies:Reorganization of internal processes to foster cross-selling, up-selling, and resource sharing between agencies, thereby optimizing the Group's overall profitability.
- Growth Structuring:Implementation of common management tools (KPIs, CRM) to align local teams with the Group's national growth objectives.
- CocolabsCEODIGITAL AND ITJanuary 2024 - June 2025 (1 year and 5 months)Paris, FranceCOCOLABS | CEO - January 2024 – June 2025 | Revenue: €3.5 million | 25 employees - Transitional Management MissionDigital agency specializing in the creation of service marketplacesMajor clients: Accor, SUEZ, Allianz Partners, Siemens Energy, Intersport, La Banque des Territoires, OPCO2i
- Governance & Transition Management:Ensuring continuity of general management and stabilizing the organization during a period of strategic change, guaranteeing team cohesion (Tech, Sales, Ops).
- Operational Optimization:Audit and review of internal processes to increase structural agility and optimize the profitability of service platform projects.
- Change Management Support:Close management of top management to facilitate internal communication and align operational objectives with shareholder vision. Implementation of a culture of relational and operational quality.
- Business Model Securitization & New Offerings Launch:Supervision of commercial performance and maintenance of relationships with key accounts (Large Accounts and Scale-ups) to secure revenue during the transition.
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Education
- DESSUniversité des Sciences sociales (Toulouse I)1998DESS
- Bachelor of Science (BS)Universiteit Maastricht1996Bachelor of Science (BS)