Freelancer profile translated to English.
Back to original languageAbout Gérald
Entrepreneurship & Consulting:
- Creation of 2 digital agencies (Paris), one of which was sold to a publicly traded IT services company.
- Transition CEO for a digital agency specializing in service marketplaces (Paris).
- Acquisition of an art book distribution company (Paris).
- Advisor: Board member of a co-working space (Brive la Gaillarde).
- Creation of an IT for equity division within one of the two agencies created: equity stakes in 2 startups.
- Creation & launch of a startup as a side project of one of the two agencies created.
- 6 years as an organization & digital marketing consultant (Paris & London).
General Management & Strategy:
- P&L Management: Management of profit centers up to €4.5 million, optimization of profitability and operating margins.
- Transition Management: Rapid takeover of governance, asset security and service continuity during periods of change.
- M&A & Exit Strategy: Preparing structures for sale, deal negotiation (Sell-side) and post-merger integration.
- Restructuring & Turnaround: Crisis audits, management of collective proceedings and business model pivots.
Business Development:
- Key Account Acquisition: Penetration strategy.
- Bid Management: Full management of complex bid responses, offer engineering, presentations and contractual negotiation.
- Go-to-Market Strategy: Launch of new offers, service packaging.
- Strategic Partnerships: Creation of referral ecosystems to automate lead generation.
Organization & Digital Transformation
- Scaling & Growth: Structuring Sales/Marketing/Delivery services to support double-digit growth.
- Culture of Relational & Operational Quality.
- Digital Transformation: Strategic & operational consulting.
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Hapi DigitalCEODIGITAL AND ITJune 2025 - Today (1 year)Paris, FranceConsulting and brand support:• Scoping of digital projects (e-commerce sites - service marketplaces - apps - showcase sites, ...)• Management of digital projects & vendor monitoring (freelancers & agencies: UX/UI, development, SEO, content, solutions)• Assistance in selecting vendors (digital agencies, SEO, solutions, content, ...)
- OrkesterHead of Sales, Partnerships, Marketing & CommunicationDIGITAL AND ITJune 2025 - August 2025 (2 months)Paris, FranceORKESTER | Chief Revenue Officer - June 2025 – Present | Revenue: €4.5M | 40 employees (3 entities based in Paris, Lyon & Laval) - Transition Management Mission*Unification of Go-to-Market Strategy:Harmonization of commercial and marketing messaging for the 3 entities (Paris, Lyon, Laval), creating a strong and coherent group identity.*New Business Hunting & Acquisition:Active prospecting and acquisition of strategic accounts in the luxury and retail sectors, from needs identification to closing.*Sales Cycle & RFP Management:Complete management of complex bid responses: value proposition design, oral presentation, and contractual negotiation.*Business Generation Strategy:Implementation and management of a strategic partner network to generate a steady stream of qualified leads and maximize agency visibility.*Revenue Mix Optimization:Management of Sales and Marketing strategy and development of strategic partnerships to accelerate qualified lead generation.*Change Management & Synergies:Reorganization of internal processes to foster cross-selling, up-selling, and resource sharing between agencies, thereby optimizing the Group's overall profitability.*Growth Structuring:Implementation of common management tools (KPIs, CRM) to align local teams with Orkester Group's national growth objectives.
- CocolabsCEODIGITAL AND ITJanuary 2024 - June 2025 (1 year and 5 months)Paris, FranceCOCOLABS | CEO - January 2024 – June 2025 | Revenue: €3.5M | 25 employees - Transition Management MissionDigital agency specializing in creating service marketplacesKey Clients: Accor, SUEZ, Allianz Partners, Siemens Energy, Intersport, La Banque des Territoires, OPCO2i*Governance & Transition Management:Ensure continuity of general management and stabilize the organization during a period of strategic change, guaranteeing team cohesion (Tech, Sales, Ops).*Operational Optimization:Audit and review of internal processes to increase structural agility and optimize the profitability of service platform projects.*Change Management Support:Close management of top management to facilitate internal communication and align operational objectives with shareholder vision. Implementation of a culture of relational and operational quality.*Business Model Security & New Offer Launch:Supervision of commercial performance and maintenance of relationships with key accounts (Key Accounts and Scale-ups) to secure revenue during the transition.
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Education
- DESSUniversity of Social Sciences (Toulouse I)1998DESS
- Bachelor of Science (BS)Maastricht University1996Bachelor of Science (BS)