Freelancer profile translated to English.

Description

Creative Director specializing in the design of visual, narrative, and digital worlds. I work on projects that require a strong creative vision and precise articulation between idea, form, and experience.

My expertise covers creative direction, brand storytelling, experience design, art direction for digital content, motion, immersive formats, and creative workflows augmented by AI.

I work with brands, agencies, and studios that are looking for:

– a senior perspective capable of structuring a creative platform or concept,

– a solid narrative universe for a campaign, a film, a digital initiative, or an editorial project,

– clear art direction to produce ambitious visual content,

– creative support for immersive, sensitive, or innovative projects,

Each project is approached as a system: aesthetic + narrative + sensory coherence

Creative Direction

– Definition of concepts and creative platforms

– Global project support

– Territorialization and narrative axes

– Supervision of creative productions

Art Direction

– Visual identities & graphic universes

– Art direction for campaigns and digital content

– Design of mood boards, visual languages, and graphic systems

– Motion & video (direction, visual script, framing)

Narration & Content

– Storytelling / writing / scripting

– Construction of narrative universes

– Digital narration and editorial content

– Scripts, storyboards, voice-overs, short narratives

Digital & Immersive Experiences

– Immersive concepts (exhibitions, installations, interactive devices)

– Experience design

– AR / VR / spatial media proposals

– Media hybrids & cross-sensory projects

AI-Augmented Creation

– Visual exploration / AI mood boards

– AI image / AI video direction

– Hybrid creative pipelines

– Augmented visual research

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

LexisNumérique
Art Director
March 1999 - May 2014 (15 years and 2 months)
Paris, France
Digital content and interactive experiences
– Creation and production of digital content, interactive experiences, and hybrid media.
– Global visual identities and interaction design.
– Art direction, narrative conception, game design, and narrative user experience for two hybrid projects blending fiction and reality: In Memoriam (Ubisoft) and Alt-Minds (Orange).
Art Direction Digital & Immersive Experiences Narration & Content
imprudence
Creative Director and Co-founder
July 2014 - November 2025 (11 years and 4 months)
Paris, France
Interdisciplinary creative direction for narrative, digital, experiential, and future-oriented formats.
– Shapes concepts and narrative universes that expand brands' expressive palette.
– Develops a creative positioning based on brands' imagination and future possibilities.
– Designs exhibitions, films, audio dramas, artifacts, AI content, and digital ecosystems.
– Leads multidisciplinary creative and technical teams (design, narration, technology).
– Structures creative workflows integrating new media and generative AI.