Freelancer profile translated to English.

Description

►Head of Marketing & Digital Marketing / Web Expert / Project Manager Web / Digital Marketing Strategist / Digital Project Manager / Communication & Marketing Director / CRO / CMO / Digital Marketing Manager Webmaster specialist in web marketing, Growth hacker, Social media manager / community manager, marketing automation, Expert in SEA / SEO Search Engine Advertising/Marketing) and passionate about the web #natural #leader

Google Ads

10+ years of experience

►Certified by Google, Facebook, Microsoft. the USIP (United States Institute of Peace), Inbound Marketing and Google Educator & Multi-certified

►With a triple master's degree (HR, Digital Marketing and Communication/Marketing) Graduate of the Sorbonne (University Paris 1) (one of the best universities in the world)

►Son of an engineer, I benefited from an excellent education and attended Henri IV college (an elitist institution that instilled in me erudition & the quest for knowledge and wisdom)

► Professional in digital communication / digital marketing and the web but also a graduate in traditional marketing and communication (unlike other profiles focused solely on tech): I am therefore an exception in my field

► I have experience in several fields: tourism (B2C), associations, education, real estate (social housing), HR software company (B2B), beauty, distribution, finance, savings, investment, jewelry, jewelry, second-hand, circular economy, precious metals, luxury, etc.

►Experience in agencies and with end clients (unlike other profiles who have not seen both sides)

► Webmaster, webmarketer, community manager, web project manager, CRO, digital marketing director. With a 360-degree vision of web professions: from classic referencing (SEO) & paid referencing (SEA), but also through editorial work (textual and graphic aspects), communication and marketing.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Armenian
Basic
Japanese
Basic

Workplace preferences

Can work on-site

Paris 5e Arrondissement (up to 50km)

Rivluxe
Head of Digital Marketing
LUXURY GOODS
January 2020 - February 2024 (4 years and 1 month)
Website animation, identifying website evolution needs, bug tracking, acceptance testing
SEA (Search Engine Advertising) / Google Ads / Google Shopping / Google Merchant Center / Traffic management, qualified traffic acquisition / Bing Ads / Facebook Ads / Instagram Ads campaign management
Web project management (website redesigns - Redesign on Prestashop, then migration to Shopify)
Website SEO (Search Engine Optimization) management
SEMrush usage (backlink analysis, positioning, keyword ranking, competition, etc.)
SEMrush, Google Trends, Google Search Console usage
CRO Conversion Rate Optimization, Google Optimize (A/B Test)
Sales and reporting, website statistics analysis, Google Data Studio usage, tracking, GA4, GTM, Analytics
Collaboration with web developers, web project supervision and management, Digital marketing strategy
Competitive intelligence: analysis and monitoring of competitor websites in the luxury sector (jewelry, second-hand jewelry)

Rivluxe, a second-hand luxury jewelry brand, offers a wide collection of jewelry for women. Among the pre-owned jewelry, you'll find vintage, modern pieces, and from top brands: Cartier, Boucheron, Chopard, Hermes, Tiffany & Co, Cartier, Chaumet, Chanel, Chopard, Dinh Van, Fred, Mauboussin, Dior, Van Cleef & Arpels, Rolex, Tudor, OJ Perrin, Poiray, and many more. Rings, wedding bands, necklaces, pendants, long necklaces, earrings, luxury watches, black, rose, and white gold, diamonds, wedding rings, engagement rings, cufflinks, bracelets, brooches, luxury jewelry, accessories, designer jewelry. A vast selection to find your pre-owned jewelry at an attractive price. A player in the circular economy of luxury jewelry, Rivluxe gives a second life to all sorts of jewelry (gold, diamonds, precious stones). A unique site where each product is unique. Unmissable deals.
Website animation
GoldReserve
Head of Digital Marketing
E-COMMERCE
January 2020 - January 2024 (4 years and 1 month)
Paris, France
Website animation, identifying website evolution needs, bug tracking, acceptance testing
SEA (Search Engine Advertising) / Google Ads / Google Shopping / Google Merchant Center / Traffic management, qualified traffic acquisition campaign management
Website animation
Web project management (website redesigns - Redesign on Magento, then migration to Wordpress / WooCommerce)
Website SEO (Search Engine Optimization) management
SEMrush usage (backlink analysis, positioning, keyword ranking, competition, etc.)
Google Trends, Google Search Console
CRO Conversion Rate Optimization, Google Optimize (A/B Test)
Sales and reporting, website statistics analysis, Google Data Studio usage, tracking, GA4, GTM, Analytics
Collaboration with web developers, web project supervision and management, Digital marketing strategy
Competitive intelligence: analysis and monitoring of competitor websites in the investment products and precious metals sector

GoldReserve specializes in selling investment gold and silver through its website and a network of distributor partners "Diversify your savings and build up physical gold reserves". GoldReserve also targets Financial Advisors (CGP) who wish to recommend investing in physical gold to their clients. GoldReserve offers a wide range of physical products (gold and silver) available for online purchase, with prices indexed to real-time international rates: gold bars and ingots, as well as gold and silver coins. A safe haven and protection against inflation. Founded in 2017, the company is part of the Comptoir National de l’Or group, which, with over 80 branches, is the French leader in the sale and repurchase of precious metals. Since its creation in 1976 in Alsace, over 500,000 clients have trusted the professionalism and experience of a family group
Gold
Head of digital marketing
LUXURY GOODS
January 2020 - February 2024 (4 years and 1 month)
Paris, France
Web project management (needs identification, coordination of developers, graphic designers, acceptance testing, etc.)
Budgetary and strategic recommendations on various digital, media, print channels, etc.
Website redesign (liaising with several front-end and back-end developers, website, mobile application)
Identification of freelance graphic designers for digital projects
Identification of printers for print catalog production
Website audit and technical, SEO, UX, and functional recommendations
Mobile application project management (Android and iOS app updates)
SEO Strategy (optimizations, referencing actions, netlinking, growth hacking) and SEA (Google Ads, Bing Ads)
Google Ads (in-house) & Bing Ads campaign management: hundreds of campaigns managed by myself (significant budget >€500K) (strategy, optimization, campaign launch, account management) / Data monitoring and reporting with Google Data Studio
Management of 2 people (junior digital project manager + digital marketing intern)
Merchant Center product feed management
Competitive intelligence (competitor website analysis, data scraping, technical monitoring)
Implementation of dynamic / automated email signatures
Banner updates (Google Web Designer) and PDF brochure updates (Photoshop)
SEMrush usage (backlink analysis, positioning, keyword ranking, competition, etc.)
Google My Business listing optimization
Website management via Prestashop CMS (CSS integration, module installation, module modification, updates, etc.)
Participation in strategic management meetings (Comex)
Tracking implementation
Creation of dedicated landing pages (html, css, php, javascript)
Migration from Mailchimp emailing tool to Zoho Campaigns
360° photography, panorama, photosphere, virtual tour of agencies and online posting on Google Maps / Google My Business
User support (Gmail, G Suite usage, etc.)