Freelancer profile translated to English.

Description

As a business communication specialist, I primarily advise VSEs/SMEs/ETIs on their communication strategy and assist them in developing actions.

Depending on my clients' needs, I work regularly as an outsourced communication function or on a project basis for targeted initiatives (social media management, creation of communication materials, event organization, internal communication evolution, etc.).

For me, communication and marketing are important levers of competitiveness for businesses, generating credibility and visibility. Using the various communication tools available and leveraging existing channels, I offer tailor-made solutions that align with imposed budgets.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 60km)

G Picot
Consultant
September 2018 - Today (7 years and 11 months)
Paris, France
The diversity of tasks assigned to me allows me to constantly enrich my experience. In recent months, I have worked on the following projects:

**Industrial Certification

Communication & Digital Strategy Expert**

• Definition and deployment of the global communication strategy (brand platform, key messages, graphic charter).
• Structuring messages, writing, and producing content to make complex subjects accessible to the general public.
• Management of digital platforms (website, social networks, SEA) with a focus on clarity, reliability, and knowledge dissemination.
• Design of high-visibility content (videos, motion graphics, radio spots, advertising billboards) reaching over 1 million people per wave.
• Facilitation and coordination of an interprofessional working group comprising 10 industry stakeholders to align messaging and strengthen collective impact.
• Budget management (annual budget €100k) and coordination of agencies and service providers, monitoring the impact of actions taken.

**Organization Consulting Firm

Communication Expert**

• Development of a tailor-made communication strategy and identification of the most effective levers to enhance the firm's reputation.
• Management and animation of digital platforms (website, social networks), with content structuring and editorial consistency.
• Organization of digital events (webinars, workshops) promoting knowledge sharing and audience engagement.
Digital Communication Community Management Communication Strategy Social Networks Digital Marketing
Bird & Bird
Marketing & Communication Manager France
CONSULTING AND AUDITS
June 2003 - October 2015 (12 years and 5 months)
Paris, France
My role was to consolidate the firm's reputation and the visibility of its expertise and partnerships among its various audiences (clients and prospects, referrers, journalists, current and future employees, etc.).
360° Communication Marketing Web Marketing Internal Communication Event Management