Freelancer profile translated to English.
Back to original languageAbout Géraldine
With over 10 years of experience in the media field, I offer you my skills and in-depth knowledge of advertising agencies/platforms to support you in:
- the development of your global brand media strategy
- defining media guidelines and budgets in line with your marketing objectives
- defining media objectives and qualitative KPIs (brand equity) or quantitative KPIs (business / performance objectives)
- media planning (social media, e-commerce, digital and offline media)
- analyzing your data to provide relevant insights for campaign optimization
- media productivity (monitoring the qualitative and quantitative performance of media buying)
- partner coordination (media agencies, creative agencies, third-party providers)
- long-term media innovation and transformation considerations
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Clichy (up to 10km)
Experience
- Publicis LuxeMedia Account LeadOctober 2022 - Today (3 years and 8 months)Paris, FranceBrand strategy Digital and offline media expertise Media recommendations and brand communication strategy Leading an ON and OFF expert community Participating in cross-functional agency projects aimed at implementing POCs and innovative systems Management of a team of 4 people Clients: Celine, Christian Dior Couture, Hublot, Le Bon Marché, La Grande Epicerie de Paris...
- ZenithAccount DirectorJanuary 2020 - October 2022 (2 years and 9 months)Multi-media strategic recommendations Target, market, and competitive environment analysis Diversification of accounts and implementation of media studies/insights International and expert hub coordination Financial and productivity monitoring Management of 3 people Clients: Nespresso, Maggi, Haleon/Laboratoire GSK
- VizeumBusiness Unit ManagerJanuary 2017 - December 2019 (2 years and 11 months)92400 Courbevoie, FranceDevelopment of multi-media strategies Branding and Lead management Monitoring and analysis of media ROI for performance (SEA, Display, Social media) Financial and productivity management Management of a consultant Clients: Groupama, Nuxe, Nintendo
Recommendations
Be the first to recommend Géraldine
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- ESC Rennes Diploma, Marketing / CommunicationEcole supérieure de Commerce de Rennes / ESC Rennes2010diplome d'ESC Rennes, Marketing / Communication
- DUT, Marketing TechniquesIUT de Vannes2006DUT, techniques de commercialisation