Freelancer profile translated to English.
Back to original languageAbout Géraldine
Art Director & Senior Graphic Designer — Print, Publishing, and Visual Identity
I support companies, institutions, and organizations in creating clear, coherent, and sustainable communication materials, from concept to final file for distribution or printing.
With over 30 years of experience across the entire graphic chain (art direction, conception, layout, prepress, production), I work with a creative, strategic, and highly operational approach.
Since 2022, I have been leading Graphilience, a graphic design studio specializing in eco-design: less superfluity, more readability, graphic and technical choices designed to reduce impact without compromising quality.
📌 What I can do for you
→ Structure a clear and sustainable visual identity
→ Layout complex documents (reports, studies, brochures, booklets)
→ Design effective print materials ready for production
→ Provide expert insight on coherence, readability, and production
→ Advise on responsible communication (formats, content, distribution)
❋ Common Services
→ Visual Identity & Graphic Charter
→ Editorial Design: Annual reports, studies, brochures, institutional dossiers
→ Print Materials: Posters, flyers, roll-ups, leaflets, packaging
→ Interactive PDFs
→ Production Monitoring & Print-Ready Files
🌱 My Added Value
→ Complete mastery of the graphic chain
→ Eco-design integrated from the outset
→ Sober, structured, and sustainable approach
→ Advice, reliability, and autonomy
🤝 My Way of Working
Clear exchanges, precise framing, clean and usable deliverables.
Here, no AI-generated logos or standardized templates: each project is custom-made, designed to last.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- GraphilienceEco-responsible Graphic DesignerDIGITAL AND ITApril 2022 - Today (4 years and 2 months)41000 Blois, FranceI support companies in creating or redesigning their visual identity and producing all communication materials.- Creation of unique, personalized logos for your business- Creation of impactful visual identities to enhance your brand's visibility and coherence- Creation and production of all your communication materials (print and digital), for more responsible and eco-designed communicationMore info -> www.graphilience.fr
- Société GénéraleGraphic Design & Production ManagerBANKING AND INSURANCEJanuary 2013 - July 2018 (5 years and 6 months)La Défense, FranceWithin the in-house digital printing department, my responsibilities included:- Layout of Marketing and Communication documents (brochures, flyers, leaflets, invitations, posters, roll-ups, etc.): brief, creative, scheduling, finalization- Monitoring the production of high-end documents (colorimetry, finishing, etc.) on digital presses (Canon, Konica Minolta)- Pre-press: checking and modifying documents for printability- Welcoming, advising, and providing quotes for clients and prospects- Communication to promote the service internally (posters, intranet broadcasts, plasma screens, shop windows, organizing workshop tours)- Finally, I assisted the manager in workshop management (orders, invoicing, organization, supplier relations, service providers, tenders...)
- Société Générale Asset ManagementGraphic Designer - Art DirectorBANKING AND INSURANCEJuly 1999 - August 2010 (11 years and 1 month)La Défense, FranceCommunication Department - Publishing- Graphic design and production of all communication materials (brief, analysis, recommendation of graphic concepts in line with the graphic charter, budget, and technical constraints, finalization, monitoring of production, shipping, and invoicing)- Creation of product and event graphic charters, logos- Multimedia (photo retouching, e-news, banners, animated GIFs for intranet and internet)
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Education
- BTS commerce international, Commerce internationalESG1990BTS commerce international, Commerce international
- Certificat de compétences en Design et Communication Responsables - Directeur Artistique en Stratégie et Design de Marque, niveau 7IntuitLab Pro2023En tant que Designer et Communicant, où se place notre responsabilité face aux enjeux climatiques et sociaux actuels et à venir ? Comment peut-on agir pour tendre vers un monde durable et désirable ? Peut-on avoir un impact positif tout en restant créatif ? Communiquer intelligemment et de façon plus juste, développer des réflexions sur notre impact, intégrer des pratiques bénéfiques, montrer son engagement et être engageant. Cette formation est composée d'une réflexion globale théorique, et de modules plus techniques et concrets : RSE et développement durable, greenwashing, Neuro Design, Communication Responsable, Communication Inclusive, Eco-conception Print, Web et numérique Responsable.
Certifications
- Responsible Design and CommunicationIntuitLab Pro2023
- Everyday InnovationInergie Limited2015