Freelancer profile translated to English.
Back to original languageAbout Geraldine
With over 20 years of experience in the video game industry and proven expertise in leadership, I am a seasoned marketing professional. Specializing in the H 15-34 target audience,
I have contributed to the success of iconic titles such as World of Warcraft, The Elder Scrolls Online, Skyrim, and more recently Starfield.
My career is also distinguished by the launch of innovative new franchises, like Dishonored, The Evil Within, and Hi-Fi Rush. My passion for this dynamic sector translates into unwavering commitment to managing talented and creative teams, essential drivers of our collective success.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Bethesda Softworks / Paris/maiMarketing and Communication DirectorPUBLISHINGJune 2010 - April 2024 (13 years and 10 months)Paris, France• Dynamic leadership of a marketing team of 7 members, fostering autonomy and creativity.• Development and implementation of the marketing and communication strategy for the French market, aligned with global company objectives.• Supervision and optimization of local campaigns, with rigorous reporting and performance analysis for continuous improvement.• Strategic management of media buying and marketing budget, ensuring maximization of return on investment (ROI) and adherence to financial objectives.• Selection and daily management of media agencies, while exploring innovative channels such as influencers and social networks.• Strategic media management, including innovation through influencers and social networks.• In-depth market analysis, performance monitoring, and strategy adjustments to optimize contribution and ROI.• Close collaboration with market research firms and analysis of sales data to inform strategic decisions.• Full responsibility for marketing budget management and tracking, including the creation of budget management tools and profit and loss (P&L) monitoring.• Business development through strategic partnerships with key industry players and monitoring of digital distribution trends.• Organization of major events such as Paris Games Week, with complete management and proven results.• Significant contribution to establishing new licenses in the market and to the commercial success of major titles, exceeding one million units sold.• Structuring of the marketing, public relations, and community department, including recruitment and implementation of effective procedures with European headquarters.
- Blizzard Europe / Vélizy-Villacoublay/nov.Marketing Manager FranceJanuary 2008 - June 2010 (2 years and 5 months)• Design and implementation of marketing strategies aligned with European directives, managing a budget of over €3M.• Proactive influence on European marketing strategies, optimization of distribution channels and direct marketing to increase customer acquisition.• Effective adaptation and deployment of pan-European media plans, coordination with local media agencies for rigorous campaign execution and monitoring.• Strengthening of local partnerships to maximize return on investment.
- Vivendi Games FranceProduct Manager FranceJanuary 2006 - November 2008 (2 years and 10 months)• Management of brand strategies in the French market, covering the entire product lifecycle.• Effective design and deployment of the marketing mix.• Rigorous management of marketing budgets reaching €1M per title.• Coordination and optimization of media campaigns in collaboration with local agencies.• Maintenance of strategic partnerships with key players such as Sony, Microsoft, and Nintendo.• Development of trade recommendations aligned with marketing objectives and strategic planning.• Precise implementation and monitoring of in-store activations.• Market and performance analysis to advise on product lifecycle.• Dynamic presentation of games at professional events.• Marked success with the successful launch of flagship titles in France, including Half-life 2.
Recommendations
Be the first to recommend Geraldine
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of BusinessMark Ritson2021Mini MBA Marketing
- DESS scientific and technical journalismMontpellier University I2017DESS journalisme scientifique et technique