Freelancer profile translated to English.
Back to original languageAbout Géraldine
I am Géraldine, a graphic designer specializing in the worlds of cosmetics, well-being, and lifestyle brands. I help artisans, SMEs, and online stores create strong designs that tell their story.
My approach is based on a skillful blend of creativity, strategy, and attention to detail, with a particular focus on aesthetics, visual experience, and market trends. My goal: to create visuals that are impactful, coherent, and meaningful.
🎯 My main areas of expertise:
• Packaging design: modern and attractive product packaging, designed to capture attention both on the shelf and online
• Layout: creation of magazines, catalogs, brochures, and print or digital materials
• Visual identity: creation of logos, color palettes, typography, and personalized graphic guidelines
• Product photography & photo retouching
I work from your ideas, your story, and your ambitions to create designs that reflect you and speak to your audience.
Thanks to my experience in the corporate cosmetics sector, I understand the practical constraints of the field: budget, positioning, tight deadlines, or product consistency. I adapt to these realities to offer creative, aesthetic, and feasible graphic solutions.
🛠️ I use Adobe Creative Suite, Figma, Canva, Lightroom, Trello, and Notion for clear and collaborative project tracking.
Attentive, reliable, and committed, I am dedicated to building a brand image with you that reflects you and speaks to your audience.
If you are developing a skincare, beauty, or well-being brand, I would be delighted to accompany you on this adventure.
French
Native or bilingual
English
Conversational
Can work on-site
Rognac (up to 50km)
Experience
- GlamaGraphic DesignerFASHION AND COSMETICSNovember 2023 - December 2024 (1 year and 1 month)Lamanon, FranceAt Glama, I evolved as a versatile graphic designer within the marketing department of a company specializing in affordable cosmetics (notably the brand Glam’up, distributed in stores like Gifi, Bazarland, or Stokomani).I oversaw the artistic direction of numerous projects, from packaging creation to the production of digital and print content, including product photography and editorial layout. I also worked on the graphic adaptation of products inspired by major brands, making them attractive to a wide audience.🎯 Main responsibilities:• Creation and adaptation of packaging for cosmetic, hygiene, and well-being ranges• Product photography (packshots and staging), photo retouching, and creation of visuals for social media• Design of promotional magazines, POS displays, and various print materials• Participation in video production, newsletter creation (via Brevo), and maintenance of the internal website under WordPress🛠️ Tools used: Illustrator, InDesign, Photoshop, Lightroom, Figma, Dimension, Canva, Trello, Notion, WordPress, Brevo📦 Deliverables: Product packaging, magazines, videos, social media visuals, newsletters, print & digital materialsThis experience allowed me to consolidate my expertise in packaging design, layout, and product visual communication. I developed strong responsiveness, an ability to follow graphic trends, and to adapt aesthetic codes to very specific production and distribution constraints.
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Education
- Professional Bachelor's Degree in UI Designer CreatorIcademie2024Activités et associations : Concevoir les éléments graphiques d’une interface et de supports de communication ; Contribuer à la gestion et au suivi d’un projet de communication numérique ; Réaliser, améliorer et animer des sites web.
- Professional Bachelor's Degree in Graphic DesignÉcole MJM Graphic Design2023• Apprentissage et mise en pratique des différents principes de conception (typographie, couleur, mise en page); • Compétences en design de marque professionnelles (logos, cartes de visite, brochures, wireframe); • Création d’animations et de vidéos pour les projets de motion design; • Gestion de projets (validé par un projet blanc et un projet de fin d’étude)