About Géraldine
English
Fluent
Portuguese
Conversational
French
Native or bilingual
Experience
- Prium Group360 Communication & Partnership ManagerCONSULTING AND AUDITSSeptember 2020 - January 2023 (2 years and 5 months)Paris, FranceGlobal Marketing & Communication mission for the 4 Brands of the group:Prium portage – Prium Formation – Prium City – Prium MT- Definition of the editorial strategy and calendar to animate internal communication tools- Writing articles, managing newsletters, coordinating video projects, publishing and updating content on the various websites and social networks, in coordination with the sales teams- Social media management & Community management: animation of the internal social network and its community, promotion of the app, creation of Live videos- Event marketing for densification of the offer: Organization & Animation of webinars, LinkedIn LIVE > cf. Youtube channel Prium portage + Setting up the Web TV- Organization and Moderation of round tables with expert guests and personalities- Development work on interviews on the Prium Podcast- Internal communication (supervision)- Partnership: development of cross-functional projects with APEC, Pôle Emploi and our partners- Employee Advocacy: Involving employees in the development of the group's brands' reputationSocial networks: LinkedIn - Twitter - Instagram - Facebook - Tik TokDigital tools: Hubspot - Waalaxy - Hootsuite - Mailchimp - Sending Blue - Notion - Asana - Slack -
- YouwilldigitalFounder and DirectorSOCIAL NETWORKSJanuary 2016 - March 2020 (4 years and 3 months)Paris, France𝐌𝐢𝐬𝐬𝐢𝐨𝐧𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫LOGIKART - Cegid provider to BrandsFIT in NETWORK - Transition management firmEditorial strategy, planning, publications, management communication, corporate communication, LinkedIn / Twitter / Facebook / Instagram operational, team management and training, partnership development𝐌𝐢𝐬𝐬𝐢𝐨𝐧𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐁𝟐𝐁 & Partnerships > Brands & LuxuryBlue Smile Agency > Events and CommunicationSubskill Agency > Developer Agency - E-commerce GC and BrandsFor the first 2 years, YouwillDigital was a website development agency, providing support in digital strategy and communication on social networks with a team of 3 people. Then I refocused on my added value and my know-how by offering my support in Digital Marketing / Positioning Strategy / Communications / Events, always working within Parisian coworking spaces which gave me access to the startup ecosystem, for on-the-ground learning of the latest innovations.In parallel with my entrepreneurial activity:> Hosting a morning show on Clubhouse, the audio social network for entrepreneurs/freelancers/journalists> Investor & coach of women entrepreneurs > Businessofeminin.com platform> Mentoring within the Génération Startuppeuse Club with Viviane de Beaufort> Entrepreneurial program – Les Premières - 2017
- GALERIES LAFAYETTE -Executive Assistant / Marketing Project ManagerJanuary 2006 - January 2008 (2 years)Loyalty Program for Major Groups (GL, BHV, Conforama, But, Marionnaud, …)
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Education
- Master of Mass Communication(Paris VIII University)Master Communication & Sciences du Langage
Certifications
- Growth strategies Crash Courses learningGrowthtribes2022