Freelancer profile translated to English.
Back to original languageAbout Géraldine
Save time and efficiency. Call on a marketing expert to support the evolution of your marketing offer.
I worked for 15 years in major TV media groups on the branding of media companies like Canal Plus, France TV, and TF1 to attract advertisers and offer them powerful TV and digital solutions consistent with their values and communication objectives.
As Marketing Director for 5 years at a major European e-commerce player, I developed the marketing intelligence service and upskilled the entire team by diversifying missions and integrating a second platform dedicated to beauty. The creation of the CRM and dedicated content strategy allowed us to support new relational approaches with 3000 partner brands. The use of marketing and sales data through automation and the integration of new tools, the development of messaging, the creation of retail, trade, and media offers have enabled both platforms to improve their commercial performance.
My latest achievements:
- Managed a team of 8 marketing analysts and project managers
- Developed e-commerce brand platforms
- Pitched and priced commercial offers (marketplace, retail media, studio, influencer campaigns, etc.)
- Provided recommendations to hundreds of brands on their e-commerce retail and digital advertising strategy
- Implemented a Sales enablement and CRM platform
- Optimized marketing data flows to support marketing and commercial performance monitoring
- Automated sales and commercial partnership reports
- Designed and wrote newsletters, social media content, and corporate website content in French and English
- Pitched strategic presentations for sales and general management in French and English
English
Fluent
German
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- AJNA conseil - https://ajnaconseil.comAJNA ConseilCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)Rueil-Malmaison, FranceAssisting you with your challenges:1. Brand and marketing organization diagnosis. Development of an action plan, integrating necessary tools, data flow management, and improving content assets, up to internal and external data visualization for performance monitoring.2. Structuring a Marketing Intelligence approach, with mastery of data flows (internal + market research, competitive intelligence) and the implementation of marketing monitoring indicators.+ Monetization of your data assets / retail media.3. Brand audit and development of your brand platform strategy and value proposition according to your target audiences.4. Content strategy & sales enablement: design and content for your B2C materials (newsletters, websites) and commercial, financial, strategic arguments, training, and seminars.
- SHOWROOMPRIVE.COMMARKETING DIRECTOR - Showrompriveecom and Beauteprivee.frFASHION AND COSMETICSJune 2019 - December 2023 (4 years and 7 months)Île-de-France, FranceBRANDING AND MARKETING of the OFFER for the e-commerce sites Showroomprivé and Beauté privée - 7 countries (France, Spain, Italy, Netherlands, Belgium, Portugal, Morocco)• Definition of brand platforms for Showroomprivé and Beauté privée sites, storytelling of our trade marketing and commercial solutions (flash sales, marketplace, trade, retail media, logistics, CSR policy...)• Valorization of trade and marketing levers (acquisition and re-engagement levers, social media, CRM, merchandising...) with brand content• Merchandising and Commercial Animation• Marketing intelligence / monetization of our retail and marketing data expertise• Management of development projects for our data tools / data visualization, Digital asset management, Marketplace, Village, group site• Acquisition Strategy (SEA, affiliate marketing, content strategy) and creation of B2B CRM.• Communication (Newsletters, media) & event projectsManagement of a team of 8 people
- France Télévisions PublicitéMARKETING MANAGER - GROUPE FRANCE TELEVISIONSFILM AND AVNovember 2016 - December 2018 (2 years and 1 month)92100 Boulogne-Billancourt, FranceBrand content / commercial offers at the multi-screen advertising sales house
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Education
- Master 2 (M2), International Management and MarketingNEOMA Business School2001Master 2 (M2), International Management and Marketing
- MASTER 2, Marketing and communicationCELSA - School of Higher Studies in Information and Communication Sciences2005MASTER 2, Marketing and communication
Certifications
- TOEICParis