Freelancer profile translated to English.

Description

Versatile with multiple skills: Web // CRM // Webmarketing

I can manage several projects:

- Project Management >> Follow digital projects (website, mobile app...) and/or using Agile methodology, coordinate with different teams (technical, editorial, webmarketing, etc.).

I can create and send emailing campaigns (Adobe Campaign, Salesforce Marketing Cloud, Unica Campaign):

Newsletter sends: optimization, database, targeting, segmentation, large base sends (max 500k people).

Email creation (Dartagnan): automated emails (Welcome Pack), other types of emails.

- Web >> Thematic choice, SEO content, headlines, texts, images

- HTML 5 / CSS >> Template, content integration into the CRM tool.

- Data Analysis: KPIs (Google Analytics, Data Studio), Excel tables (Power BI).

I can write web and print content:

Web for blogs, websites, e-commerce sites (Brand content) >> Articles, product sheets; SEO, H1 H2 headlines, meta description

Print for magazines, newspapers >> Flyers, brochures, articles.

My references: LCL (CRM and Data Project Manager), COMEXPOSIUM (CRM Project Manager), Netatmo (CRM Project Manager), Etam (CRM Project Manager), L'Occitane (Adobe Campaign CRM Project Manager), Essilor (Transverse Project Manager), Le Figaro (Editorial), Le Musée du Quai Branly (Campaign Manager), Optic 2000 (Marketing Project Manager), L'Express (CRM Project Manager), Fnac-Darty (CRM Project Manager), La Halle (CRM Project Manager), Le Journal du Community Manager (Writer), Smart City Mag (Writer), La Compagnie des Ateliers (Brand Content).

Industry field of expertise

Languages

English
Fluent
German
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

LCL
CRM and Data Project Manager
BANKING AND INSURANCE
June 2025 - October 2025 (3 months)
Villejuif, France
DATA Project Manager role in a transformation context:

Active participation in multi-channel campaigns and support for the deployment of AI initiatives, a strategic group project.

Industry: Insurance, savings.

Support CRM and Data teams in deploying multi-channel campaigns (emailing, SMS, push notifications).
Perform targeting based on business requests.
Schedule/send email, push, and SMS campaigns.
Manage and optimize contact lists.
Conduct reporting and statistical analysis using the Qlik tool.
Propose service improvement areas.
Manage new parameters for campaign sends during the service transformation.
CRM Emailing Unica Qlik Data analysis
COMEXPOSIUM
On Malt
CRM Project Manager
TRAVEL AND TOURISM
February 2025 - April 2025 (2 months)
Courbevoie, France
Schedule and send B2B campaigns via Salesforce Marketing Cloud.
Supervise a team of two interns and manage ancillary projects.
Design templates and create content (Dartagnan).
Analyze KPIs and optimize campaign performance.
Manage customer segmentation and automated journeys.
Tools used: Salesforce Marketing Cloud, Dartagnan, Excel
Marketing automation CRM Copywriting Dartagnan Salesforce Marketing Cloud
Netatmo
CRM Project Manager
TECH
October 2023 - May 2024 (7 months)
Boulogne-Billancourt, France
Manage email campaigns, including triggers (trigger redesign): schedule and send campaigns (Adobe Campaign Standard).
Manage the communication plan for 2024 campaigns.
Send one-shot campaigns (Christmas, New Year, Weather campaign).
Send relational, promotional, and transactional campaigns.
Reactivate a base of 150K inactive users.
Create email content and in-app messages (short messages).
Create campaign workflows (targeting).
CRM Email marketing Creative briefs Statistics