About Géraldine
French
Native or bilingual
English
Fluent
Experience
- AP-HP, Assistance Publique - Hôpitaux de ParisCommunication ManagerJune 2024 - Today (2 years)Hendaye, FranceInternal and external communication strategy. Creation of communication materials. Writing: newsletters, brochures, magazine... Press relations: media contact, press releases, and press conferences. Video production. Management of the website and social media: FB, Twitter, LinkedIn, and YouTube. Event management: inaugurations, conferences, national days... Management of sponsorship projects. Participation in the development of CSR policy.
- Ennolys - By LesaffreMarketing & Communication Manager, natural ingredientsMay 2017 - June 2024 (7 years and 1 month)Soustons, FranceFood taste & pleasure (Lesaffre). Development and promotion of natural flavors, bacteria, and sourdoughs for applications in agri-food, cosmetics, and health.
- Office de Commerce de BayonneMarketing and Communication Project ManagerMay 2015 - January 2016 (8 months)Bayonne, NJ, USAActions for the revitalization and promotion of Bayonne commerce. True project manager, in charge of the following tasks:• Development of commercial and marketing tools,• Marketing of ODC tools to Bayonne merchants and artisans (Bayonne Commerces gift vouchers, website, collective loyalty card),• Training merchants on direct marketing tools made available to them (database management, email campaigns, etc.),• Animation of the merchant network,• Boosting the commercial attractiveness of Bayonne through the implementation of customer offers,• Administrative management of the program in partnership with the association's sales assistant,• Monitoring and implementation of the communication plan.
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Education
- Master's degree in Marketing and Management of Health Industries and BiotechnologyTBS Education2005Mastère spécialisé Marketing et Management des Industries de Santé et des Biotechnologies
- Digital Marketing Strategy, WebmarketingVISIPLUS Academy2020Stratégie Marketing digital, Webmarketing