Freelancer profile translated to English.
Back to original languageAbout Géraldine
💡 Passionate about digital marketing and e-commerce, I have developed over 3 years of experience in these fields, contributing to strategic projects at Carrefour headquarters and operationally leading digital projects.
Thanks to this comprehensive experience, I have explored all aspects of digital marketing: website creation and optimization, social media and advertising strategy, SEO writing, CRM, lead nurturing, and performance analysis.
My career has allowed me to acquire a dual expertise:
• in CRM and customer acquisition, with campaign management, database segmentation, and customer journey optimization,
• and in e-commerce and operational marketing, through content creation, performance analysis, and the implementation of complete digital strategies.
🎓 Graduated with an MBA in Digital Marketing Expert from MyDigitalSchool, I combine an analytical approach, consumer understanding, and strategic vision to support brands in their digital growth and marketing performance.
🚀 Today, I offer my expertise to support companies in their digital marketing, CRM, and e-commerce projects, from strategy to operational execution.
French
Native or bilingual
English
Conversational
German
Basic
Can work on-site
Saint-Fargeau-Ponthierry (up to 50km)
Experience
- CarrefourE-commerce CRM Project ManagerRETAIL (LARGE RETAILERS)September 2024 - September 2025 (1 year)Massy, France
- Management of the local e-commerce plan (recruitment, awareness, and booster) and creation of CRM campaigns
- Design of multichannel customer journeys according to objectives, with scoping of CRM channels (email, SMS, push notification) & non-CRM channels (front-end animation, flyer, in-store advertising)
- Orchestration of local activations for e-commerce services, over 200 e-commerce service recruitment campaigns per year
- Definition and monitoring of local e-commerce CRM KPIs
- Presentation of campaign reviews and recommendations to management
- Identification of areas for improvement and execution of A/B tests (journeys, offers, and messages)
- Creation of promotional offers in the form of promo codes and till coupons
- Invoicing and budget management
- MyDigitalSchoolDigital Marketing Project ManagerSeptember 2024 - July 2025 (10 months)Global support for a dog-sitting startup in developing its digital strategy and online presence.
- Creation of the website on Wix, from conception to launch (structure, design, content, and technical SEO).
- Development and management of the social media strategy on Meta and TikTok: creation of visuals, scheduling of posts, and launch of advertising campaigns.
- Writing of SEO-optimized blog articles, with keyword research and integration of a natural referencing strategy.
- Management of digital communication: creation of materials, community management, and responding to prospect inquiries.
- Implementation of a lead nurturing strategy: prospect database segmentation, design of personalized marketing emails, and performance tracking.
- Construction of the business plan and financial forecast, including revenue projections, marketing costs, and return on investment.
- CarrefourE-commerce Offer Assistant ManagerRETAIL (LARGE RETAILERS)October 2023 - September 2024 (11 months)Massy, France
- Support in defining the e-commerce offer (Drive, Delivery, over 5,000 SKUs)
- Production and analysis of reports to guide business decisions
- Activity monitoring and management: analysis of category performance, market share, sales, stock turnover, customer feedback
- Coordination with suppliers, competitive intelligence, and performance studies
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Education
- MBA Expert Digital MarketingMyDigitalSchool2025
- Professional Bachelor's Degree in E-commerce and Digital Marketing + Digital Commerce Project ManagerIUTd'Évry / EFREI Paris2023
Certifications
- Google Ads Measurement CertificationGoogle Digital Academy (Skillshop)2024
- Google Ads Search CertificationGoogle Digital Academy (Skillshop)2024