Freelancer profile translated to English.
Back to original languageAbout Geraldine
After about ten years in an agency, I now directly support my clients in their CRM and Marketing Automation projects. I am involved from the very beginning of the project (gathering requirements, drafting specifications, etc.) to daily management (setting up campaigns, maintaining databases, etc.).
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- GCNMarketing TechnologistDecember 2023 - Today (2 years and 6 months)La Nouvelle-Orléans, United States
- Advise clients on their marketing and sales technology stack
- Lead CRM / Marketing Automation implementation projects, from need gathering to offboarding
- Consult and support clients on their marketing automation and CRM strategies, CRO and KPIs optimization
- Monitor and analyze business performances to identify area of improvement and make necessary adjustments
- Design, implement and run marketing automation campaigns, from ideation to optimization
- BusybizManaging Director and Senior Marketing Automation & CRM ConsultantApril 2019 - November 2023 (4 years and 8 months)Paris, France
- Advise clients on their email marketing and marketing automation strategies, CRO and KPIs optimization
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments
- Managed cross-functional team, and motivated teammates to be productive and engaged in work
- Developed and maintained relationships with customers, partners and suppliers through account development
- ActencyHead Of Marketing Ops Managed Services and Senior ConsultantJanuary 2017 - April 2019 (2 years and 3 months)Paris, France
- Supported clients in building their email marketing strategy by developing buyer persona, acquisition paths, content mapping and nurturing scenarii.
- Collaborated with team, partners and clients to implement and execute targeted email marketing campaigns leveraging data
- Led department growth from 3 to 9 staff members and x4 revenue
- Co-created the Busybiz brand and vision (founded in April 2019)
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Education
- Master's in Political Science and Political CommunicationUniversity Paris 1 Panthéon-SorbonneMaster's in Political Science and Political Communication