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Geraldine C.GC

Geraldine C.

CRM and Marketing Automation Consultant

€850/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Geraldine

After about ten years in an agency, I now directly support my clients in their CRM and Marketing Automation projects. I am involved from the very beginning of the project (gathering requirements, drafting specifications, etc.) to daily management (setting up campaigns, maintaining databases, etc.).
  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • GCN
    Marketing Technologist
    December 2023 - Today (2 years and 6 months)
    La Nouvelle-Orléans, United States
    • Advise clients on their marketing and sales technology stack
    • Lead CRM / Marketing Automation implementation projects, from need gathering to offboarding
    • Consult and support clients on their marketing automation and CRM strategies, CRO and KPIs optimization
    • Monitor and analyze business performances to identify area of improvement and make necessary adjustments
    • Design, implement and run marketing automation campaigns, from ideation to optimization
  • Busybiz
    Managing Director and Senior Marketing Automation & CRM Consultant
    April 2019 - November 2023 (4 years and 8 months)
    Paris, France
    • Advise clients on their email marketing and marketing automation strategies, CRO and KPIs optimization
    • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments
    • Managed cross-functional team, and motivated teammates to be productive and engaged in work
    • Developed and maintained relationships with customers, partners and suppliers through account development
  • Actency
    Head Of Marketing Ops Managed Services and Senior Consultant
    January 2017 - April 2019 (2 years and 3 months)
    Paris, France
    • Supported clients in building their email marketing strategy by developing buyer persona, acquisition paths, content mapping and nurturing scenarii.
    • Collaborated with team, partners and clients to implement and execute targeted email marketing campaigns leveraging data
    • Led department growth from 3 to 9 staff members and x4 revenue
    • Co-created the Busybiz brand and vision (founded in April 2019)

Recommendations

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Cyrille Imbernon and 1 other person have recommended Geraldine

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Education

  • Master's in Political Science and Political Communication
    University Paris 1 Panthéon-Sorbonne
    Master's in Political Science and Political Communication

Skill set

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