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Gérald BihanGB

Gérald Bihan

Brand Designer & Art Director

€555/day
Brest, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gérald

Strategic brand designer and art director.
From brief to deliverable, with integrated strategic thinking.

Visual identities and operational brand systems: anchored in positioning, distinctive in their market, usable from delivery.

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EXPERTISE

Strategy & Identity
Brand platform - positioning, territory, verbal identity
Complete visual system - logo, style guide, multi-format variations
Multi-entity architecture and co-branding
Artistic direction for print and digital

UX/UI Design
Wireframing, Figma prototyping, design system
Interfaces, landing pages, applications, user journeys

Activation & AI
Custom Claude system prompts by client
Locked Canva templates (24+ templates per identity)
MCP servers, Python scripts, Bulk Create
Advanced prompting and reusable prompt architecture

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Each mission concludes with a complete handover: documented style guide, usage guide, configured tools. Your team stays within the framework without needing to come back to me.

I work with leaders, marketing managers, and agencies who are building a brand to last.

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Describe your context and your objective. I will get back to you within 24 hours with an initial assessment.
  • English

    Conversational

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Brest (up to 50km)

Experience

  • Blast design
    Branding, UX/UI Design, Illustration
    DIGITAL AND IT
    April 2014 - Today (12 years and 3 months)
    Brest, France
    Brand Identity · UX/UI Design · Art Direction · Illustration · Website

    I create identities that reflect you, unique visual universes, and fluid digital experiences.

    My role: to reveal what makes you unique, structure your message, and design with a vision aligned with yours and your users'.
    A comprehensive, tailor-made approach designed to create meaning, consistency, and impact.
    Artistic Direction Branding User Experience Design UI/UX Design Visual Identity
  • Yellowcake
    UX/UI Designer, Art Direction
    DIGITAL AND IT
    October 2011 - February 2017 (5 years and 4 months)
    Brest, France
    WEB AGENCY in Brest:

    Artistic Direction
    Brand Identity
    Graphic Design
    Web Design
    UX Design (user journeys)
    UI Design (interface design)


    HTML5/CSS3 Integration
    Emailing Campaigns (from concept to dispatch)
    User Experience Design User Interface Design Graphic Design Artistic Direction Branding
  • Nickelcom
    Graphic Designer
    DIGITAL AND IT
    September 2007 - October 2013 (6 years and 1 month)
    Brest, France
    Freelance Graphic Designer
    Graphic creation: Logo, web design, website creation, posters, flyers, all printed materials
    Graphic Design Style Guide Print Communication Web Design Logo Design

Recommendations

Tristan LegrosTL
Quentin PavyQP
Dimitri Le RochDL
Tristan Legros and 2 other people have recommended Gérald

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Education

  • Baccalaureate L in Plastic Arts
    Notre Dame de Lourdes, Lesneven
    1997
    Bac littéraire Arts plastiques

Skill set

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